What compounding retention looks like in practice — engineered, measured, repeatable.
ELECTRONICS
From 1% to 26% of total revenue from email and SMS in 30 days. $101,000 in additional revenue in the first month — engineered through behaviour-triggered flows, and 100,000+ subscribers reactivated from a dormant list.
HEALTH & WELLNESS
Over £950k generated from email and SMS in 2025. Built on rebuilt deliverability, structured non-purchaser conversion, and engineered lifecycle architecture.
Pet supplements
From 20% to 42% of total revenue from email in 90 days. Consistently above 35% for the following 18 months. Engineered by restructuring email to focus on customer behaviour, and replacing discount dependency with value-led messaging.
GARDENING
How a high-AOV bundle and sharp segmentation drove $1M+ in a single Black Friday — without discounting the brand into the ground.