Privacy Policy

Shawfire Media (“we”, “our”, or “us”) is committed to protecting your privacy. This Privacy Policy explains how your personal information is collected, used, and disclosed by Shawfire Media.

This Privacy Policy applies to our website, https://shawfiremedia.com/, and its associated subdomains (collectively, our “Service”). By accessing or using our service, you signify that you have read, understood, and agree to our collection, storage, use, and disclosure of your personal information as described in this Privacy Policy and our Terms of Service.

Definitions and key terms

For this Privacy Policy:

Cookie:

A small amount of data is generated by a website and saved by your web browser. It is used to identify your browser, provide analytics, and remember information about you, such as your language preference or login information.

Company:

When this policy mentions “Company,” “we,” “us,” or “our,” it refers to Shawfire Media, 124 City Road, London, United Kingdom, EC1V 2NX, which is responsible for your information under this Privacy Policy.

Country:

Where shawfiremedia.com or the owners/founders of shawfiremedia.com are based, in this case, is the United Kingdom.

Customer:

This refers to the company, organisation, or person who signs up to use the shawfiremedia.com service to manage the relationships with your consumers or service users.

Device:

Any internet-connected device, such as a phone, tablet, computer, or other device, can visit shawfiremedia.com and use the services.

IP Address:

Every device connected to the internet is assigned a number known as an Internet protocol (IP) address. These numbers are usually assigned in geographic blocks. An IP address can often identify the location from which a device connects to the internet.

Personnel:

Refers to those individuals employed by shawfiremedia.com or under contract to perform a service on behalf of one of the parties.

Personal Data:

Any information that directly, indirectly, or in connection with other information, including a personal identification number, allows for the identification or identifiability of a natural person.

Service:

This refers to the service provided by Shawfiremedia.com, as described in the relative terms (if available) and on this platform.

Third-party service:

This term refers to advertisers, contest sponsors, promotional and marketing partners, and others who provide our content or whose products or services interest you.

Website:

Shawfire Media site, which can be accessed via this URL: 

https://shawfiremedia.com/  

You:

A person or entity that is registered with shawfiremedia.com to use the Services.

What Information Do We Collect?

We collect information from you when you visit our service, register, place an order, subscribe to our newsletter, respond to a survey or fill out a form.

• Name/Username
• Phone Number
• E-mail Address
• Mailing Address
• Job Titles
• Billing Address
• Cookies and Usage Data

How Do We Use The Information We Collect?

Any of the information we collect from you may be used in one of the following ways:

• To personalise your experience (your information helps us to better respond to your individual needs)
• To improve our service (we continually strive to improve our service offerings based on the information and feedback we receive from you)
• To improve customer service (your information helps us to respond to your customer service requests and support needs more effectively)
• To process transactions
• To administer a contest, promotion, survey or other site feature
• To send periodic e-mails

When do we use customer information from third parties?

When you contact us, we receive some information from third parties. For example, when you submit your e-mail address to show interest in becoming our customer, we receive information from a third party that provides automated fraud detection services. We also occasionally collect information that is made publicly available on social media websites. You can control how much of your information social media websites make public by visiting these websites and changing your privacy settings.

Do we share the information we collect with third parties?

We may share the information that we collect, both personal and non-personal, with third parties such as advertisers, contest sponsors, promotional and marketing partners, and others who provide our content or whose products or services we think may interest you. We may also share it with our current and future affiliated companies and business partners. If we are involved in a merger, asset sale, or other business reorganisation, we may share or transfer your personal and non-personal information to our successors-in-interest.

We may engage trusted third-party service providers to perform functions and provide services to us, such as hosting and maintaining our servers and our e-commerce service, database storage and management, e-mail management, storage marketing, credit card processing, customer service and fulfilling orders for products and services you may purchase through our platform. We will likely share your personal and some non-personal information with these third parties to enable them to perform these services for us and you.

We may share portions of our log file data, including IP addresses, for analytics purposes with third parties such as web analytics partners, application developers, and ad networks. If your IP address is shared, it may be used to estimate general location and other technographics such as connection speed, whether you have visited the service in a shared location, and the type of device used to visit the service. They may aggregate information about our advertising and what you see on the service and then provide auditing, research and reporting for us and our advertisers.

We may also disclose personal and non-personal information about you to government or law enforcement officials or private parties as we, in our sole discretion, believe necessary or appropriate to respond to claims, legal processes (including subpoenas), to protect our rights and interests or those of a third party, the safety of the public or any person, to prevent or stop any illegal, unethical, or legally actionable activity, or to otherwise comply with applicable court orders, laws, rules and regulations.

Where and when is information collected from customers and end users?

We will collect personal information that you submit to us. As described above, we may also receive your personal information from third parties.

How do we use your e-mail address?

Users must check a box to submit their e-mail addresses.

By submitting your e-mail address on this website, you agree to receive e-mails from us. You can cancel your participation in any of these e-mail lists at any time by clicking on the opt-out link or using another unsubscribe option included in the respective e-mail. We only send e-mails to people who have authorised us to contact them directly or through a third party. We do not send unsolicited commercial e-mails because we hate spam as much as you do. By submitting your e-mail address, you also agree to allow us to use your e-mail address for customer audience targeting on sites like Facebook, where we display custom advertising to specific people who have opted-in to receive communications from us. E-mail addresses submitted only through the order processing page will be used to send you information and updates about your order. If, however, you have provided the same e-mails to us through another method, we may use them for any of the purposes stated in this policy.

Note:

If you would like to unsubscribe from receiving future e-mails at any time, we include detailed instructions at the bottom of each e-mail.

Could my information be transferred to other countries?

We are incorporated in the UK. Information collected via our website, through direct interactions with you, or from our help services may be transferred from time to time to our offices, personnel, or third parties located worldwide. It may be viewed and hosted anywhere in the world, including countries that may not have laws of general applicability regulating the use and transfer of such data. To the fullest extent allowed by applicable law, by using any of the above, you voluntarily consent to the trans-border transfer and hosting of such information.

Is the information collected through our service secure?

We take precautions to protect the security of your information. We have physical, electronic, and managerial procedures to help safeguard, prevent unauthorised access, maintain data security, and correctly use your information. However, people do not know that security systems, including encryption systems, are foolproof. In addition, people can commit intentional crimes, make mistakes or fail to follow policies. Therefore, while we use reasonable efforts to protect your personal information, we cannot guarantee its security. If applicable law imposes any non-disclaimable duty to protect your personal information, you agree that international misconduct will be the standard to measure our compliance with that duty.

Can I update or correct my information?

Your rights to request updates or corrections to the information we collect depend on your relationship with us. Personnel may update or correct their information as detailed in our internal company employment policies. Customers have the right to request the restriction of specific uses and disclosures of personally identifiable information, as follows: You can contact us to (1) update or correct your personally identifiable information, (2) change your preferences concerning communications and other information you receive from us, or (3) delete the personally identifiable information maintained about you on our systems (subject to the following paragraph), by cancelling your account. Such updates, corrections, changes and deletions will have no effect on other information that we maintain or information that we have provided to third properties by this Privacy Policy before such update, correction, change or deletion. To protect your privacy and security, we may take reasonable steps (such as requesting a unique password) to verify your identity before granting you profile access or making corrections. You are responsible for maintaining the secrecy of your unique password and account information. Removing every record of the information you provided us from our system is not technologically possible. The need to back up our systems to protect information from inadvertent loss means that a copy of your information may exist in a non-erasable form that will be difficult or impossible for us to locate. Promptly after receiving your request, all personal information stored in the database we actively use and other readily searchable media will be updated, corrected, changed or deleted, as appropriate, as soon as possible and to the extent reasonably and technically practicable. If you are an end-user and wish to update, delete, or receive any information we have about you, you may contact the organisation of which you are a customer.

Personnel

If you are one of our workers or applicants, we collect the information you voluntarily provide. We use the information collected for Human Resources to administer benefits to workers and screen applicants. You may contact us to (1) update or correct your information, (2) change your preferences concerning communications and other information you receive from us, or (3) receive a record of the information we have relating to you. Such updates, corrections, changes and deletions will have no effect on other information that we maintain or information that we have provided to third parties by this Privacy Policy before such update, correction, change or deletion.

Sale of Business

We reserve the right to transfer information to a third party in the event of a sale, merger or other transfer of all or substantially all of the assets of or any of its Corporate Affiliates (as defined herein) or that portion of us or any of its Corporate Affiliates to which the service relates, or if we discontinue our business or file a petition or have filed against us a petition in bankruptcy, reorganisation or similar proceeding, provided that the third party agrees to adhere to the terms of this Privacy Policy.

Affiliates

We may disclose information (including personal information) about you to our Corporate Affiliates. For purposes of this Privacy Policy, “Corporate Affiliate” means any person or entity which directly or indirectly controls is controlled by or is under common control with us, whether by ownership or otherwise. Those Corporate Affiliates will treat any information relating to you that we provide to our Corporate Affiliates by the terms of this Privacy Policy.

How long do we keep your information?

We keep your information only so long as we need it to provide service to you and fulfil the purposes described in this policy. This is also the case for anyone with whom we share your information and who carries out services on our behalf. When we no longer need to use your information, and we do not need to keep it to comply with our legal or regulatory obligations, we’ll either remove it from our systems or depersonalise it so that we can’t identify you.

How do we protect your information?

We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information. We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database only to be accessible by those authorised with special access rights to such systems and are required to keep the information confidential. After a transaction, your private information (credit cards, social security numbers, financials, etc.) is never kept on file. We cannot, however, ensure or warrant the absolute security of any information you transmit to us or guarantee that your information on the service may not be accessed, disclosed, altered, or destroyed by a breach of any of our physical, technical, or managerial safeguards.

Governing Law

The laws of the UK, excluding its conflicts of law rules, shall govern this Agreement and your use of our service. Your use of our service may also be subject to other local, state, national, or international laws.

Your Consent

By using our service, registering an account, or making a purchase, you consent to this Privacy Policy.

Links to other websites

This Privacy Policy applies only to the Services. The Services may contain links to other websites not operated or controlled by. We are not responsible for the content, accuracy or opinions expressed in such websites and are not investigated, monitored or checked for accuracy or completeness by us. Please remember that our Privacy Policy is no longer in effect when you use a link from the Services to another website. Your browsing and interaction on any other website, including those with a link on our platform, is subject to that website’s rules and policies. Third parties may use their cookies or other methods to collect your information.

Cookies

We use “Cookies” to identify the areas of our website that you have visited. A cookie is a small piece of data stored on your computer or mobile device by your web browser. We use Cookies to personalise the content that you see on our website. Most web browsers can be set to turn off the use of Cookies. However, if you turn off Cookies, you may not be able to access functionality on our website correctly. We never place Personally Identifiable Information in Cookies.

For the website to function, we will request cookie consent from users, who can further decide. Third-party cookies like Google and Meta may be used.

Remarketing Services

We use remarketing services. What is remarketing? In digital marketing, remarketing (or retargeting) is the practice of service ads across the internet to people who have already visited your website. It allows your company to seem like they’re “following” people around the internet by serving ads on the websites and platforms they use most.

Kids’ Privacy

We do not address anyone under 16 and do not knowingly collect personally identifiable information from anyone under 16. Please get in touch with us if you are a parent or guardian and know your child has provided us with personal data. We may become aware that we have collected Personal Data from anyone under 16 without verification of parental consent. In that case, we remove that information from our servers.

Third-Party Services

We may display, include or make available third-party content (including data, information, applications and other products and services) or provide links to third-party websites or services (“Third-Party Services”).

You acknowledge and agree that we shall not be responsible for any Third-Party Services, including their accuracy, completeness, timeliness, validity, copyright compliance, legality, decency, quality or any other aspect thereof. We do not assume and shall not have any liability or responsibility to you or any other person or entity for any Third-Party Services.

Third-party services and links thereto are provided solely for your convenience, and you access and use them entirely at your own risk and subject to such third parties’ terms and conditions.

Tracking Technologies

Google Maps APIs

Google Maps API is a robust tool that can be used to create a custom map, a searchable map, check-in functions, display live data synching with location, plan routes, or create a mashup, to name a few.

• Google Maps API may collect information from you and Your Device for security purposes.
• Google Maps API collects information that its Privacy Policy holds.

Cookies

We use cookies to enhance the performance and functionality of our service, but they are non-essential to their use. However, without these cookies, certain functionality, like videos, may become unavailable, or you would be required to enter your login details every time you visit our service, as we cannot remember that you logged in previously.

 Information about the General Data Protection Regulation (GDPR)

We may collect and use your information if you are from the European Economic Area (EEA). In this section of our Privacy Policy, we will explain how and why this data is collected and how we maintain this data under protection from being replicated or misused.

What is GDPR?

GDPR is an EU-wide privacy and data protection law that regulates how companies protect EU residents’ data and enhances the control EU residents have over their personal data.

What is Personal Data?

Any data that relates to an identifiable or identified individual is personal data. GDPR covers a broad spectrum of information that could be used on its own or in combination with other pieces of information to identify a person. Personal data extends beyond a person’s name or e-mail address. Some examples include financial information, political opinions, genetic data, biometric data, IP addresses, physical address, sexual orientation, and ethnicity. The Data Protection Principles include requirements such as:

• Personal data collected must be processed fairly, legally, and transparently and only used in a way that a person would reasonably expect.
• Personal data should only be collected and used for a specific purpose. Organisations must specify why they need personal data when they collect it.
• Personal data should be held no longer than necessary to fulfil its purpose.
• People covered by the GDPR have the right to access their data. They can also request a copy of their data and have it updated, deleted, restricted, or moved to another organisation.

Why is GDPR necessary?

GDPR adds new requirements regarding how companies should protect individuals’ data that they collect and process. It also raises the stakes for compliance by increasing enforcement and imposing more significant fines for breaches. Beyond these facts, it’s simply the right thing to do. Your data privacy is critical, and we already have solid security and privacy practices that go beyond this new regulation’s requirements.

Data might be collected for the following legal bases –

• Consent (for marketing e-mails)
• Contractual Obligation (for customer transactions)
• Legal Obligation (for record-keeping)
• Legitimate interest (for analytics)

In case of a Data Breach

In the event of a data breach where your personal information may have been compromised, we are committed to taking the following actions –

Prompt Investigation: We will immediately investigate the incident to determine the scope of the breach, including the nature of the data compromised and the potential impact on affected users.

Notification to Affected Users: We will notify affected users without undue delay, as applicable laws and regulations require. This notification will include details about the breach, the type of information compromised, and the steps we recommend you take to protect yourself.

Notification to Authorities: We will notify relevant data protection authorities and law enforcement agencies as applicable laws and regulations require.

Security Measures: We will immediately secure our systems and prevent unauthorised access. This may include patching vulnerabilities, strengthening security protocols, and implementing additional security measures.

Cooperation with Law Enforcement: We will fully cooperate with law enforcement and regulatory authorities in their investigations.

Remediation and Review: We will thoroughly review our security practices and implement necessary changes to prevent future breaches. This may include updating our security policies, providing additional employee training, and enhancing our data encryption and access controls.

Providing Support: We will provide reasonable support to affected users, including access to credit monitoring services, fraud prevention resources, or other assistance as appropriate.

Transparency: We will be transparent in our communication with affected users and the public about the breach and our response.

Individual Data Subject’s Rights- Data Access, Portability and Deletion

We are committed to helping our customers meet the GDPR’s data subject rights requirements. We process or store all personal data in fully vetted, DPA-compliant vendors. Unless your account is deleted, we store all conversations and personal data for as long as necessary. The data may be used for financial purposes, tax compliance, and marketing. 

If you are working with EU customers, you need to be able to provide them with the ability to access, update, retrieve and remove personal data. We got you! We’ve been set up as a self-service and have always given you access to your customers and your data. Our customer support team is here for you to answer any questions you might have about working with the API.

EU and UK-specific information

The reference to the EU also includes certain non-EU countries, including, where applicable, Switzerland and the European Economic Area countries of Iceland, Liechtenstein, and Norway. Our Privacy Policy describes why and how Shawfire Media collects, uses, and stores your Personal Data, the lawful basis on which your Personal Data is processed, and what your rights and our obligations are about such processing (please see “Your Rights” section below).

Data Controller

Shawfire Media is the data controller that processes your data and decides how Personal Data about you is used. Please contact us with any questions at the address in the Contacting Shawfire Media section below. You can also reach out for purposes of the General Data Protection Regulation and the United Kingdom’s Data Protection Act 2018.

Your Rights

Subject to applicable EU and UK law and where possible, you have the following rights about your Data:

Right of access

Please confirm whether we are processing your data and, if so, provide you with a copy of that personal data along with other specific details. 

You have the right of access to know:

• The purposes of the processing
• Categories of Personal Data
• Recipients of the Personal Data
• Right to complain, and 
• Available information on the source of the Personal Data

We may charge a reasonable fee if you require additional copies of the aforementioned or other details.

• Right to rectification

As mentioned earlier, you may ask us to rectify your data if it is inaccurate or incomplete. If we share your data with others, we will inform them about corrections/amendments where possible. To resolve your query, we will notify you about the third party with whom we shared your Data so you can contact them directly.

• Right to remove

In cases where our processing is based entirely on your consent, you may ask us to erase/delete/remove your Data. In such cases, we may retain certain information, complying with the applicable law to prevent fraud, or where we have a compelling legitimate ground to do so. Have we already shared your data with a third party? We make sure to inform them about the erasure process. To resolve your query, we will notify you about the third party with whom we shared your Data so you can contact them directly.

• Right to restrict processing.

Under certain circumstances, you may ask us to restrict or ‘block’ the processing of your Personal Data. We inform you before we lift or allow any restriction on processing. If we share your Personal Data with others, we tell them about the restriction where and if possible. We will also notify you about the third party with whom we shared your Data so you can contact them directly.

• Right to obtain your data

You may request that we obtain the Personal Data that you consented to give us or that was provided to us as required in connection with our contract with you. We will provide your Data in a structured, commonly used, and machine-readable format.

• Rights about automated decision-making and profiling

You have the right to be free from automated processing of your Personal Data, including profiling, which results in significant legal consequences for you, unless such profiling is necessary for entering into or fulfilling a contract between you and us or if you have given us explicit consent. We utilise automated decision-making to comply with various laws and regulations restricting the regions, individuals, and entities we engage with. Additionally, we employ automated decision-making to ensure that Job Applicants meet our minimum requirements. You can reach out to us to receive an explanation of the decision or to request a personal review.

Legitimate Interests

Our legitimate interests encompass our organisation’s operations, efficient service delivery, and ensuring the highest quality of services provided to you. This Privacy Policy outlines the instances in which we process your Personal Data based on our legitimate interests, specifies these interests, and addresses your rights. We will refrain from using your Personal Data for activities that unduly outweigh your interests unless we have obtained your consent or such activities are mandated or permitted by applicable laws. You can object to processing your personal data based on our legitimate interests. Please refer to the ‘Your Rights’ section above for more details on your rights.

Exclusions

This Privacy Policy exclusively covers Personal Data collected by Shawfire Media through the Sites, Services, events, and third parties as outlined in this Privacy Policy. It does not encompass any Personal Data gathered by Shawfire Media through other means, such as unsolicited information provided by you via this Site or alternative channels (subject to your rights under applicable law). This includes but is not limited to, information shared in public areas of the Sites, like forums (referred to as “Public Areas”), suggestions for new products or modifications to existing products, and other unsolicited submissions (collectively known as “Unsolicited Information”). All Unsolicited Information will be considered non-confidential, and Shawfire Media will be free to reproduce, use, disclose, distribute, and exploit such Unsolicited Information without limitations or attribution.

Changes to our Privacy Policy

If we decide to change our privacy policy, we will post those changes on this page and/or update the Privacy Policy modification date below. We reserve the right to update our Privacy Policy occasionally without prior notice unless otherwise required by the applicable law. We request that our users and customers review this Privacy Policy page periodically to stay informed about our updated policies. It is mainly to be done when you provide or share us with any Personal Data. Your continued use of our website, even after alterations/modifications/changes to our policy, indicates that you agree to the updated terms of our revised Privacy Policy. 

Contact Us:

Don’t hesitate to contact us if you have any questions:

Via E-mail: contact@shawfiremedia.com 

Via this link: https://shawfiremedia.com/ 

Via this Address: 124 City Road, London, United Kingdom, EC1V 2NX