Strategy, email campaigns, flows, copy, design, testing and optimisation, handled by one specialist team.
We guarantee at least 10x our fee back in attributed revenue.
You give us around 30 minutes a week. We handle everything else.
Trusted by 75+ eCommerce brands
Give me 3 minutes and I'll show you how we work with founders, what we take off your plate, and the numbers we hold ourselves accountable to.
MONEY BACK. TIME BACK.
We're not here to fill your email calendar.
We're here to turn email & SMS into a serious revenue channel while removing the work required to run it from your plate.
That's why our ongoing partnerships are built around a simple guarantee:
Your investment
10
Our minimum revenue target within 30 days.
ONGOING FEE
MINIMUM ATTRIBUTED REVENUE
$2,000
$20,000+
$3,000
$30,000+
$4,000
$40,000+
$5,000
$50,000+
Typical involvement each week
Responsible for the entire channel
CASE STUDIES
01
VILROS
ELECTRONICS
1%
26%
of total revenue from email & SMS in 30 days.
$101,000 additional revenue in month one
100,000+ dormant subscribers reactivated
02
DR SHIBA
PET SUPPLEMENTS
20%
42%
of total revenue from email within 90 days.
35%+ maintained for the following 18 months
Reduced reliance on discount-led marketing
03
BLUE HORIZON
HEALTH & WELLNESS
£950K+
generated through email & SMS in 2025.
Lifecycle strategy rebuilt
Focus on increasing repeat purchase rate
04
GARDENING BRAND
GARDENING
$1M
in BFCM sales
High AOV bundle approach
Clever non-purchasers strategy
CLIENT TESTIMONIALS
Real founders and ecommerce operators talking about what it's actually like to work with Shawfire.
"You saved me at least 5 hours per week"
Lauren Peczinka
Marketing Manager, Vilros
"We definitely recommend Shawfire Media to anyone looking for an email agency!"
Ryan Flanagan
CEO, Hatching Time
"I wish we'd approached you 10 years ago!"
Paul Harris
CEO, Blue Horizon
"Shawfire is amazing to work with, they consistently bring unique content ideas..."
Marnie Jarinella
Brand Manager, Dr Shiba
"We've made 3x our money versus last year..."
Ben Glass
Cofounder, The Good Chocolate
"They've helped us significantly increase our email & SMS revenue throughout the years."
Karsten Koberg
Cofounder, Off Road Tents
"We trust them, they do a great job for us, and I'm sure they'll do a great job for you too!"
Chris Ryan
Cofounder, Masters of Photography
SOUND FAMILIAR?
You've built a real eCommerce brand. Customers are buying. Revenue is coming in.
Klaviyo is set up. Campaigns go out. Your flows are live.
But somehow, email still needs your attention.
You're coming up with campaign ideas, chasing copy and design, checking what's been sent, and wondering whether the channel could be performing better.
Maybe you've even hired an agency before, but still found yourself chasing updates, checking their work and telling them what to do.
You're spending far more time thinking about email than you should be, instead of focusing on driving your business forward.
What are we sending this week?
Has the copy been done yet?
Did that campaign get built?
Are the flows actually working?
What happened to deliverability?
Should we be sending more?
Why hasn’t anyone tested this?
Could email be making us more money?
Another eight tabs open in your head.
You've delegated the work. Not the responsibility.
That's what Shawfire does.
WHY SHAWFIRE
Shawfire is a founder-led business built to work with other founder-led businesses.
We're building a company too.
We know what it's like when it's your own money being spent, your customers on the other side of the screen and your reputation attached to the work.
So we've built Shawfire around three things founders actually care about.
Money back
Our goal is simple: Shawfire should make you substantially more than Shawfire costs you. We're not here to send emails for the sake of filling a calendar. The channel has to make money. That's why we guarantee at least 10x our ongoing fee back in attributed revenue.
Time back
Strategy. Ideas. Copy. Design. Klaviyo. Flows. Testing. Reporting. Running email properly takes time. We take that work off your plate. Typically, we need around 30 minutes a week from you for approvals and feedback, plus a deeper monthly strategy session. Everything else is ours.
Ownership
You shouldn't have to chase your email agency. You shouldn't have to come up with the strategy for them. And you shouldn't have to coordinate three freelancers to get one campaign sent. We take responsibility for the channel.
COMPLETE KLAVIYO EMAIL & SMS MANAGEMENT
No recruiting. No collection of freelancers. No trying to find one employee who can somehow strategise, write, design, build, analyse and optimise everything themselves.
You get the specialist capabilities required to run the channel properly, under one roof.
Strategy built around your products, customers, promotions and wider commercial priorities.
Ideas, planning, copy, design, building, QA, scheduling and sending.
The automated customer journeys that turn subscribers into customers and customers into repeat buyers.
Messaging built around your brand, customer psychology and the reasons people actually buy.
On-brand creative designed to earn attention and make your products look worth buying.
Campaigns and automations integrated with the wider customer lifecycle.
Technical implementation and day-to-day ownership of the platform.
Different messaging based on who someone is and where they are in their relationship with your brand.
Convert more of the traffic you're already paying for into an audience you own.
List health, reputation and sending strategy designed to keep your emails reaching the inbox.
Structured experimentation across creative, messaging, offers, timing, segmentation and strategy.
What worked? What didn't? What did we learn? What are we doing next?
Five specialist disciplines working together on one channel. One point of contact. One monthly fee.
If it touches email, SMS or Klaviyo, it's ours.
EMAIL DESIGN PORTFOLIO
Fashion
Supplements
Luxury
Food & Drink
Other
Built around why customers actually buy
Meaningful tests become reusable learnings
Different customers receive different messages
PRICING
Choose the level of support that matches what the business needs now. Ongoing management is the core offer; one-off and advanced engagements are available where they make more sense.
FLOW BUILDS
$2K–$5K
A one-time fee for brands that want the automated side of Klaviyo built properly without ongoing management.
Strategy, copy, design and implementation of your core lifecycle flows with pre-configured split testing.
LIFECYCLE MANAGEMENT
$2K–$5K /mo
OUR CORE SERVICE
For brands that want email & SMS completely handled: campaigns, flows, strategy, copy, design, testing, Klaviyo management, SMS, reporting and ongoing optimisation.
"I don't want to think about email anymore."
You give us around 30 minutes a week. We handle the rest.
RETENTION ENGINEERING
From $10K /mo
For larger brands with email lists above 500,000 where customer volume, behavioural data and business complexity create deeper lifecycle opportunities.
Advanced segmentation, behavioural automation, customer journey architecture and deeper experimentation. Same Shawfire philosophy, applied at greater depth.
FAQ
We primarily work with founder-led eCommerce brands that already have traction and know email should be doing more. Some founders are still heavily involved in email themselves. Others have internal marketing teams but want specialists to completely own the channel. What matters is that there’s enough existing demand and opportunity for us to create meaningful value.
Klaviyo is our primary platform. If you’re using another platform and moving to Klaviyo makes commercial sense, we can manage the migration.
Yes. We manage both as part of the wider customer lifecycle.
Very little. Typically around 30 minutes per week for approvals and feedback, plus one deeper strategy session each month. The point of hiring Shawfire is that you shouldn’t have to manage the channel yourself.
Before taking on an ongoing client, we assess the economics of the business, existing traffic, list size, current email performance and the opportunity available. We only take on ongoing management where we believe there is a realistic path to generating at least 10x our fee in attributed email & SMS revenue. The exact qualification criteria and terms of the guarantee are agreed before we start working together.
Ongoing Lifecycle Management typically ranges from $2k–$5k/month, depending on the size and complexity of the account. Flow Builds typically range from $2k–$5k as a one-time project. Larger Retention Engineering engagements start from $10k/month and are scoped individually.
GOOGLE REVIEWS
Independent feedback from clients.
GET A FREE CONSULTATION
READY WHEN YOU ARE
One specialist team handling strategy, campaigns, flows, copy, design, SMS, testing and optimisation.
Minimum attributed revenue guarantee within 30 days.
Typical involvement each week for you.
Responsible for the entire channel.
