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CASE STUDY

How We Helped TWENTY With Their Omnisend to Klaviyo Migration

improve email deliverability Klaviyo

THE CHALLENGE

A Growing Brand Held Back by an Outdated Email Setup

This premium makeup brand had a strong brand presence and an engaged audience, yet their email performance was stagnating due to limitations with Omnisend.

While email contributed a significant portion of their revenue, their flows were too basic, segmentation was minimal, and SMS was completely untapped. Click rates were lower than expected, and list health issues were harming deliverability.

To scale their business, they needed a more powerful system—so we migrated them to Klaviyo. The result? Higher engagement, stronger automation, and a brand-new revenue stream from SMS.

CHALLENGE #1

Limited Capabilities with Omnisend – Unlocking Klaviyo’s Full Potential

Omnisend was holding them back. Their segmentation was broad, automation was limited, and deliverability tracking lacked depth.

To unlock higher engagement and conversions, we migrated them to Klaviyo.

The Fix

Migrating to Klaviyo for Advanced Automation & Targeting

01

Seamless migration from Omnisend to Klaviyo—ensuring no disruptions.

02

Stronger segmentation strategies—targeting subscribers based on behavior, purchases, and engagement.

03

Expanded automation capabilities, adding 8+ new revenue-driving flows.

Results

  • Higher conversion rates due to more precise targeting.
  • Deeper analytics & reporting, allowing smarter, data-driven decisions.
  • Klaviyo’s AI-powered segmentation unlocked advanced personalization.

CHALLENGE #2

Low Click Rates & Engagement – Optimizing Email Design & CTAs

Their open rates were strong, but click-through rates were low. Emails lacked clear CTAs, and the design wasn’t fully optimized for conversions.

The Fix

Improving Email Design for Higher Click Rates

01

Redesigned email templates for better visual appeal and CTA placement.

02

Introduced plain-text emails to create a more direct, personal touch.

03

A/B tested call-to-action wording & placement to maximize clicks.

Results

  • Emails became more visually engaging, leading to higher interaction rates.
  • Clearer, strategically placed CTAs improved conversions.
  • Increased engagement strengthened email as a revenue channel.

CHALLENGE #3

Email List Hygiene – Cleaning Up & Preventing Revenue Loss

The brand’s unengaged subscriber count was growing, leading to higher costs and lower deliverability rates.

With 5% of their Klaviyo profiles unengaged, they were wasting money on inactive contacts while harming their sender reputation.

The Fix

Implementing a Sunset Flow & List Cleaning Strategy

01

Created an ‘Unengaged (90 Days)’ segment to identify inactive subscribers.

02

Developed a Sunset Flow to re-engage dormant contacts or remove them.

03

Cleaned the list, reducing costs and improving overall email health.

Results

  • Stronger deliverability & sender reputation, ensuring emails reached engaged subscribers.
  • Lower email marketing costs, freeing up budget for high-impact strategies.
  • Re-engaged 60% of inactive subscribers, bringing them back into the funnel.

CHALLENGE #4

Underutilized SMS – Unlocking a New Revenue Stream

SMS was completely untapped, meaning they were missing out on high-intent conversions from mobile-first customers.

The Fix

Integrating SMS into the Email Strategy

01

Registered SMS under Klaviyo, streamlining marketing automation.

02

Created targeted SMS signup forms to grow their list organically.

03

Integrated SMS into key flows, including abandonment sequences & post-purchase follow-ups.

Results

  • Unlocked a high-converting channel with SMS.
  • Higher response & conversion rates for time-sensitive promotions.
  • Boosted engagement across both email & SMS, leading to higher overall sales.

Final Result

A Fully Optimized Email System That Drives Sales

01

Seamlessly migrated from Omnisend to Klaviyo, unlocking better segmentation & automation.

02

Expanded automation setup, increasing flow revenue and repeat purchases.

03

Optimized email design & CTAs, improving engagement and click-through rates.

04

Reduced unengaged subscriber costs while strengthening deliverability.

05

Launched SMS marketing, adding a brand-new revenue stream.

Is Your Brand Sitting on Untapped Email Revenue?

Most brands don’t realize how much money they’re leaving on the table until they optimize their email & SMS strategy.

If your current setup isn’t driving at least 30% of your revenue, it’s time for an upgrade.

Let’s find your hidden revenue opportunities!

Book your free email audit today.

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