Dr. Shiba had a solid email list, but their revenue had plateaued at 20% of total sales in 2023. Despite having creative ideas, they lacked the specialized expertise to unlock the full potential of email marketing. Their automated flows were unstructured, their emails lacked a cohesive brand identity, and they had become over-reliant on discounts to drive sales.
In just 60 days, Shawfire Media tackled three core challenges, transforming Dr. Shiba’s email marketing into a high-converting, revenue-driving machine. Now, their email channel consistently generates over 30% of total revenue, improving both profitability and customer engagement.
Unorganized Email Flows Leading to Lost Revenue
Dr. Shiba had a dozen automated email flows in place, but they were too broad, chaotic, and causing subscriber fatigue. Customers were receiving overlapping messages, leading to confusion, disengagement, and increased unsubscribe/spam complaint rates. There was no clear strategy, and as a result, their email performance was falling flat.
Strategic Flow Optimization
We knew that streamlining and restructuring the flows was key to unlocking revenue. Our deep audit allowed us to build a highly targeted system that delivered the right message to the right customer at the right time.
01
Divided the email list based on behavior, purchase history, and engagement levels.
02
Reorganized key flows like welcome sequences, cart recovery, and post-purchase follow-ups to drive higher conversions.
03
Eliminated overlap between automated flows and campaigns, ensuring a consistent and subscriber-friendly experience.
Weak Brand Identity and Low-Performing Email Designs
Dr. Shiba’s email designs were generic and uninspiring, failing to grab attention or drive action. Their emails lacked a consistent visual identity, leading to low click-through rates and missed revenue opportunities.
Brand-Aligned, High-Impact Designs
We transformed Dr. Shiba’s email templates into visually striking, conversion-focused designs that reflected their brand identity while maximizing clicks.
01
Applied Dr. Shiba’s unique colors, fonts, and logo to create a recognizable, cohesive brand presence.
02
Crafted persuasive copy with clear, action-driven calls-to-action.
03
Ensured all designs were fully responsive, catering to the majority of mobile-first shoppers.
Over-Reliance on Discounts That Reduced Profitability
Dr. Shiba had trained their customers to expect discounts, leading to lower profit margins and delayed purchasing behavior—customers would wait for sales rather than buying at full price.
Value-Based Marketing That Drove Sales Without Discounts
Instead of relying on price cuts, we built a strategy that emphasized product value, customer experience, and brand storytelling to drive sales at full price.
01
Highlighted product quality, durability, and key differentiators to create urgency without discounts.
02
Leveraged testimonials and case studies to build trust and social proof.
03
Created informative email sequences that helped customers understand and maximize the value of their purchases.
Let’s take your email marketing to the next level.
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