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View the Full-Video Testimonial from Karsten Koberg
Real life client interview.
We focused on three main areas of improvement.
1
Flow Expansion
2
Deliverability Optimisations
3
Revamping Email Design
Conversion From Klaviyo
For Off Road Tents, we focused heavily on building out their flows, taking their most successful campaigns and remodeling them to be suited to an automated flow setup.
They had the bare minimum emails in their flow setup, we contrived every possible step in the customer journey to make sure we targeted subscribers as well as we could with personalized content.
The result was an additional $110,618.82 in additional revenue for Off RoadTents.
2022 Automated Flows Revenue: $262,625.49
2022 Manual Campaigns Revenue: $74,737.88
2022 Total Revenue
Total revenue from Klaviyo: $337,363.37
Total revenue across the business: $1,693,696.48% from Klaviyo: 19.91%
Scroll down to see the difference Shawfire Media made in 2023.
2023 Automated Flows Revenue: $365,289.85
2023 Manual Campaigns Revenue: $82,692.34
2023 Total Revenue
Total revenue from Klaviyo: $447,982.19
Total revenue across the business: $1,701,096.96% from Klaviyo: 26%
Additional Revenue from Shawfire Media in 2023 versus 2022: $110,618.82
Deliverability
We fixed Off Road Tent’s deliverability by doing 3 main things:
01
Setting up a Dedicated Sending Domain, along with SPF, DKIM and DMARC Records.
02
Setting up a sunset flow to highlight unengaged profiles
03
Excluding bounced and unengaged profiles from flows & campaigns.
Here’s how that affected their deliverability score.
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