View the Full-Video Testimonial from Lauren
Real life client interview.
Main Areas of Improvement
1
Flow Full Set-up
2
Developing a consistent content strategy
3
Re-engaging unengaged email subscribers
Before us 1% of their revenue came from email & SMS. In as little as 30 days we increased this to 26% revenue from email & SMS, which added an extra $101,000 in revenue to their business.
Full Flow Setup
There were only 2 flows in place when we first started:
Welcome Flow
Abandoned Checkout
Afterwards, we added a total of 9 new flows that quickly started generating revenue from day 1 of going live, including:
Post Purchase Cross Sell
Abandoned Cart
Browse Abandonment
Customer Winback
Site Abandonment
Sunset Flow
VIP Welcome
Happy Birthday
First Order Anniversary
Developing A Consistent Manual Content Strategy
They had over 50,000 subscribers who had not placed any orders, and almost as many customers.
We began sending 2-3 emails per week segmented based on where the subscriber was in the customer journey.
Right from the start we began building a list of highly engaged subscribers by tailoring content to what suited them.
We even setup preference centers to allow subscribers to tell us what types of emails they wanted to receive, which included the below categories:
Engagement
Emails dedicated to getting replies and clicks, to boost subscriber interaction.
Sales
Emails dedicated to generating revenue.
Education
Emails dedicated to providing free value.
Emails dedicated to getting replies and clicks, to boost subscriber interaction.
Emails dedicated to generating revenue.
Emails dedicated to providing free value.
Lapsed Customers
Non Customers
Potential Purchasers
Engaged Subscribers
Highest Spending Customers
Re-engaging Contacts
The client didn’t have much of a campaign strategy in place before us, so there were over 200,000 subscribers who hadn’t received an email in over 3 months.
Immediately we implemented a re-engagement campaign combined with a Sunset Flow.
We managed to save over 100,000 subscribers and removed the rest, which saved more than $1,000 per month on their Klaviyo bill.
With this out of the way, it allowed us to start building a strong deliverability score without an expensive monthly cost.
We immediately established a Dedicated Sending Domain, followed by SPF, DKIM and DMARC records.
To discuss how we can maximize revenue for your eCommerce brand, without financial risk, click below to schedule a call.
