At Shawfire Media, we help eCommerce brands turn their email list into a growth engine. This post walks you through 21 practical, proven email marketing tips, covering strategy, psychology, deliverability, and everything in between.
Most eCommerce founders want more from their email marketing, but few realize just how much they’re leaving on the table.
Maybe you’ve built a few flows, or you send campaigns now and then. But are you using every lever available to increase engagement, recover lost revenue, and deepen customer trust?
Let’s get into it.
Blasting your entire list with one generic message is like shouting into a crowd and hoping your best customers are listening. Segment by behavior, purchase history, engagement, and intent. Better targeting = higher conversions + lower unsubscribes.
You wouldn’t talk to a VIP the same way you’d talk to a first-time visitor. Tailor your voice based on familiarity and lifetime value.
They’ve opened, clicked, browsed-but never ordered. These people need a different approach: education, proof, maybe a small incentive. Start treating them like a real segment.
Plain text emails feel personal, like a message from a friend. Mix them in with HTML campaigns to build intimacy and stand out from generic marketing noise.
If your emails stop hitting the inbox, your whole strategy collapses. Use suppression segments, clean inactive subs monthly, and avoid spammy behavior.
Grab our deliverability guide here
Flows don’t work without fresh leads. More traffic = more signups = more triggered flows. Pair email with paid traffic for exponential return.
Small tweaks can double your opt-in rate. Test form placements, incentives, headlines, and mobile experience.
Most brands under-email. We’ve seen clients double revenue just by increasing frequency. Just make sure you send to engaged segments, not your entire list.
Instead of just “Unsubscribe,” offer a preferences link. Let people choose less frequent emails rather than leaving your list completely.
No one wants 4 emails a day. Use filters like “Has received campaign in last 24h = false” to avoid hammering inboxes and hurting deliverability.
Don’t email recent purchasers with irrelevant promos. Build segments like “Has ordered in last 7 days = false” to keep your messaging sharp.
Give them options-weekly digest or promos only? New products or restocks? Respecting preferences reduces churn and builds trust over time.
Mother’s Day might be your top-performing email-but it’s also deeply painful for some. Let people opt out. It shows empathy and earns loyalty.
Inactive subs hurt your open rate, your deliverability, and your ego. Sunset them with a re-engagement flow. If they don’t bite, let them go.
Send a quick survey or use a button-based email to ask: “What do you want more of?” Then deliver it. Marketing gets easier when you just listen.
Mix in education, behind-the-scenes, founder stories, and customer love. Not every email should push a product. Some should pull people closer.
Your best image today will be stale in 3 months. Rotate visuals regularly to keep emails feeling fresh-and keep click-through rates high.
If unsubscribes are creeping up, experiment with smart sending delays. Give people breathing room, especially if flows and campaigns are overlapping.
Exclude people currently inside a flow from receiving campaigns. This avoids messaging fatigue and keeps your brand from feeling spammy.
If someone triggers a flow but hasn’t ordered, don’t just remind them-persuade them. A timely, modest discount can unlock the sale.
We teach this every week. Not just tips-but real strategies tested across dozens of brands. If you want email to become your best-performing channel, you’re in the right place.
If you’re an eCommerce founder tired of wasting potential, start with these. And when you’re ready to scale, Shawfire Media is your unfair advantage
Apply these 21 proven tips with Shawfire Media and turn email into your top growth channel.
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