Three Advanced Email Deliverability Tips to Skyrocket Your Ecommerce Sales
Email deliverability is the unsung hero of ecommerce success.
You could have the most compelling offers, stunning designs, and irresistible subject lines, but if your emails don’t land in the inbox, they will get lost in the void, and you’ll have wasted a lot of valuable time.
Today, we’re diving into three advanced tips to improve your email deliverability, ensuring your messages reach your audience and drive revenue.
STEP 1: Excluding Non-Subscribers from Abandonment Flows
Have you ever been stuck in a conversation with someone who you really didn’t want to talk to? Maybe it’s that distant family relative you barely know, or maybe it’s a drunk guy on the subway home. They just keep on yapping but you really don’t want to continue the conversation…
That’s how it feels when you include non-subscribers in your abandonment flows. These individuals didn’t sign up for your emails, so it can harm your deliverability score in the form of higher unsubscribe rates. If you’re asking “how is that legal anyway?”, you need to know the difference between implicit and explicit consent in email marketing.
STEP 2: Setting Up DMARC, DNS, SPF, and DKIM Records
If you haven’t set up DMARC, DNS, SPF, and DKIM records, your emails might be treated as spam or phishing attempts.
Here’s the long story short (without boring you to death), these records act as your email’s ID, verifying that it’s truly from you and not some shady imposter.
Setting them up might sound like a daunting task (and it is a pain to get sorted), but it’s crucial for maintaining a good sender reputation and ensuring your emails land in the inbox.
STEP 3: Optimizing Your Email Footer
A well-crafted footer not only provides essential information but also reinforces your brand’s credibility.
Make sure it’s easy for people to unsubscribe, or they will mark your emails as spam which is much worse.
Highlight your preference center here, so they can choose to select which types of emails they want to receive, rather than just unsubscribing altogether.
Your Action Plan
1. Clean Your List: Regularly exclude non-subscribers from your flows.
2. Authenticate Your Emails: Set up DMARC, DNS, SPF, and DKIM records.
3. Optimize Your Footer: Make it informative and user-friendly.