Protect Your content from the email Spam Folder: 3 ways to Avoid It
The email spam folder is the silent killer of your deliverability score, and laregly determines your success in email marketing.
You might have the flashiest subject lines, jaw-dropping designs, and offers too good to resist.
But if your emails aren’t landing in the inbox, none of that matters.
Let’s dive into three essential tips to improve your email deliverability score, which in turn, will boost your sales revenue, improve email engagement, and grow your subscriber list.
METHOD #1 - Exclude Bounced Emails
Bounced emails are dead weight dragging your deliverability score down.
Exclude them from all campaigns and flows.
Not only do they hurt your metrics, but they also make you look like a brand who never updates their contact list.
And the most annoying part is that often if an email bounces, it’s not your fault.
An email can also “bounce” because:
1. The subscriber’s inbox is full
2. Their email has been deleted
3. They gave you a fake email in exchange for a discount code.
4. A multitude of other reasons.
METHOD #2 - Set Up a Preference Center
Your subscribers aren’t all the same, and they don’t want the same content.
Give them options! An email preference center allows your subscribers to choose what types of emails they want to receive.
Not only does this keep them engaged, but it also reduces unsubscribes and spam complaints.
METHOD #3 - Segment Very Well
This is the hardest one to get right.
Sending the same email to everyone on your list is like going to a party and trying to become friends with everyone by shouting in a crowded room, instead of speaking to them 1 on 1.
Segment your audience based on their behavior, preferences, and purchase history.
This keeps your emails relevant, boosts engagement, and also improves deliverability.
Why a Bad deliverability Score = Less Revenue
Having a bad deliverability score is like trying to get into a nightclub when the last time you went, you got too drunk, spilled your drink everywhere, and had a fight with the bouncer.
You’ve got a bad reputation, and so you’re not getting in.
The Inverse Relationship with Sales and Deliverability
It’s simple: the lower your deliverability, the fewer emails that reach your potential customers, and the fewer sales you make.
Your emails are more likely to go to the spam/ promotions folder, so nobody is ever going to even see them, let alone decide to open or click them.
And that’s only the beginning of your problems, it also means you’ll struggle to grow your list, because that first welcome email you send also ends up in there.
So the subscriber becomes unengaged, and you lose them without a fair chance.
don't make this mistake
Let’s debunk a myth: “More emails equal more sales.” WRONG.
Sending more emails indiscriminately doesn’t help if they’re not getting delivered or are marked as spam.
Quality over quantity always. Focus on delivering relevant, engaging content to a well-maintained list.
It’s not about how many emails you send; it’s about how many get read.
From email Spam folder to inbox: Your To-Do List
Improving your email deliverability score is your golden ticket to higher sales. Here’s your action list to get started:
1. Clean Up Your List: Regularly exclude bounced emails.
2. Engage Through Choice: Set up a preference center for your subscribers.
3. Segment Smartly: Tailor your messages to specific audience segments.
DOWNLOAD OUR FREE DELIVERABILITY CHECKLIST. EVERY SINGLE TIP YOU NEED TO avoid the email spam folder
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