These are some of the best Klaviyo email flows that can generate up to 15% of monthly revenue on autopilot.
Unlike campaigns, flows run in the background and continue performing with minimal upkeep.
The goal isn’t to set them once and forget them. To keep performance high, each flow should be optimized based on behavior, timing, and customer context. The brands we work with at Shawfire Media consistently see strong returns by prioritizing these flows and refining them over time.
Every customer journey includes moments of hesitation, comparison, and distraction. Flows are a way to respond to those behaviors with timely, relevant messages.
Buyers are more likely to take action when the message matches where they left off. This means segmenting by behavior, tailoring the message, and understanding what the customer might be feeling at that moment – curious, uncertain, or nearly ready to purchase.
One of the best Klaviyo email flows for revenue is the welcome flow. This is often the highest-performing revenue generator, especially when paired with an offer and structured timing.
Recommended structure:
Plain text can feel personal. Branded templates reinforce quality. Use both to keep the experience balanced.
This is typically your second most profitable flow. The customer has entered their details but left before completing the purchase.
Key elements to include:
Timing matters. The first email should go out within 1 hour.
Cart abandoners are interested but not fully committed. The message should reflect that.
Flow recommendations:
This group responds well to clarity, not urgency.
These users viewed a product but didn’t add to cart. They’re often comparing or waiting.
Recommendations:
This is where content helps more than offers. Help them make an informed choice.
These flows track when users search for specific terms or browse collections without converting.
How to use them:
Use product-matching and clear subject lines to increase relevance.
Learn how to set these up in this guide.
Adding SMS to your core flows, especially checkout and cart, improves visibility and response time. Use it sparingly and only when the intent is high. Keep the message short and focus on either a reminder or a support offer.
If every email is asking for a sale, subscribers begin to expect it. Over time, this lowers engagement and increases unsubscribe rates. You need to balance revenue-generating flows with value-driven content.
Education, product tips, brand stories, and non-sales touchpoints create a stronger customer relationship and increase conversion over time.
Explore engagement flow strategies in this article.
We’ll help you map it out
Contact our team at Shawfire Media for a free consultation.
