Unleash the Authentic Power of Personal Plain Text Emails to Cut Through the Noise and Deepen Connections
Email marketing is often viewed as a battleground where flashy graphics and complex designs fight for the attention of overwhelmed subscribers.
But what if the secret weapon in your arsenal was simplicity itself? Enter the humble plain text email.
While it may not dazzle with visuals, plain text emails can significantly boost your conversion rates.
In this post, we’ll dive into why plain text emails work so well, how to craft them for maximum impact, and some practical tips for getting started.
REASON #1: Friendly and Informal Tone
One of the biggest advantages of plain text emails is their inherent personal touch.
Their effectiveness lies within their ability to convey a friendly and informal tone.
They read more like a personal note and less like a commercial broadcast.
This tone can help build trust and a stronger connection with your audience.
REASON #2 – Improved Deliverability
Fancy HTML emails often get caught in spam filters or simply load too slowly, so people can’t be bothered to wait for it, and they bounce.
Plain text emails, on the other hand, load instantly and are more likely to land in the primary inbox rather than the promotions tab.
REASON #3 – Clear CTAs with Limited Distractions
Without the clutter of images and complex layouts, your call-to-action (CTA) can stand out more prominently.
A simple, clear CTA encourages action without the risk of distractions.
Check out this example.
How to Craft Effective Plain Text Emails
1. First name in Subject Line: After tonnes of split testing, this always works well. Split it yourself to find out for sure.
2. Engaging Opening Sentence: Your opening line needs to draw the reader in, make sure it reads like it’s coming from a person and not a brand.
Example: “We noticed you haven’t purchased from us yet, so we wanted to give you something to convince you…”
3.Include ONE CTA: Make your CTA straightforward and easy to find. Use a single, clear action you want the reader to take, it will get much higher click rates.
4. Add a Personal Sign-off: Sign off with a friendly note and your name. This reinforces the personal touch. Example: “Best, Sarah, Founder of [Your Company]”
PRO TIP FOR PLAIN TEXT EMAILS: Encourage replies to your emails.
This not only boosts engagement but also signals to email providers that your messages are wanted, so your deliverability score will increase.
Plain text emails might seem old-fashioned, but that’s the point!!
Their simplicity is a refreshing change in the regular cadence of marketing emails they’re receiving.
Still Not Convinced? Book A Call.
We’ll show you our results with plain text emails, as well as some ways for you to implement them yourself. Book a call with us today to learn more about how shawfire media can implement them and add an extra $30,000-$100,000 in revenue to your business.