Reasons To Invest In Email Marketing For Your Ecommerce Brand
Are You Building An Ecommerce Brand To Sell? You Need To Invest In email marketing
Are You Building An Ecommerce Brand To Sell? You Need To Invest In Your Emails First.
It’s crazy to think that there are still brands out there who think it isn’t worth it to invest in email marketing.
If you plan to sell your brand one day, keep reading – this post is for you.
1. Email Lists Are Valuable Assets
When you build and nurture your email list, you’re building a valuable asset.
If you ever decide to sell your company, the quality of your email list has an influence in the final valuation of your company.
Potential buyers will see the value in having direct access to a curated list of engaged customers.
2. Direct Line of Communication
Email marketing gives you a direct line of communication with your target audience.
Unlike social media platforms where algorithm changes can drastically reduce your reach, emails land directly in the inboxes of your subscribers.
This means you can consistently reach your audience with personalized messages, exclusive offers, and important updates.
Now, most brands get this wrong by having a one-way street of communication in their emails. I.e “we are the seller, you’re the buyer”.
If that’s your approach to email, you’re not going to have a great relationship with your customers, and they’re more likely to churn.
Instead, you need to learn to be more community driven with your emails.
To do that, we recommend booking a call with us to find out how you can do that for your brand.
3. Gathering Customer Feedback
In the same vein as being community driven, email is an (almost) free channel that can be used to gather valuable feedback from your customers.
By sending out surveys and feedback requests, you can gain insights into their needs, preferences, and pain points.
Then instead of taking shots in the dark of what you THINK your customers want, you’ll know for sure.
4. FREE Upsell Opportunities
Do you suffer from a preconceived notion that “nobody buys from emails”?
You’re wrong.
Don’t make the mistake of thinking that “if I don’t like something then my customers won’t”.
If you do email right, it can convert to sales. Check out our case study section for more evidence of what’s possible with email marketing.
5. Automated Systems
If your brand requires a lot of knowledge before the customer can make an informed buying decision, email is a fantastic tool to educate people.
You should be using your welcome sequence to provide more insight into WHY your brand is worth buying from.
You can even set up abandonment sequences to provide more specific information based on any specific products the customer is viewing.
There’s literally dozens of automations you can setup for your brand. Check out this post with the top 10 automations your brand should be using.
Still Not Convinced? Get In Touch To Hear why you should invest in email marketing Directly From Us
If you’ve been skeptical about the value of email marketing in ecommerce, it might be time to reconsider.
If you’re not seeing a bare minimum of 15% of your monthly revenue coming from email, it’s a clear sign that your strategy needs an overhaul.
At Shawfire Media, we specialize in helping e-commerce brands maximize their email marketing potential.
Contact us today to learn how we can help you achieve better results and drive more revenue through effective email marketing strategies.