10 of the best klaviyo flows to use in your business
Here are 10 of the best Klaviyo flows that should make roughly 10% of your total revenue each month.
Here’s a detailed look at each automated flow and how it can benefit your business.
1. Welcome Flow (6 Emails & 3 SMS)
Purpose:
To welcome new subscribers with a mix of offers and value content.
Why It's one of the best klaviyo flows:
The welcome flow is your first impression. It sets the tone for your relationship with new subscribers and can significantly impact their engagement and loyalty.
Components:
- SMS 1: Quick welcome and discount code.
- Email 1: Welcome message and a special offer.
- Email 2: Brand story and what makes your product offering unique.
- Email 3: Best-selling products or top categories.
- Email 4: Customer testimonials and reviews.
- Email 5: Value-driven content (e.g., tips, guides).
- Email 6: Reminder of the special offer or a new offer.
SMS 3: Reminder about the discount code expiring.
2. Abandoned Checkout Flow (3 Emails & 1 SMS)
Purpose:
To recover sales from customers who abandon their checkout process. Want to know how to structure your abandoned checkout flow? Check out this post.
3. Browse Abandonment Flow (3 Emails)
Purpose:
To re-engage visitors who viewed product pages but didn’t add items to their cart.
Why It Works:
Browse abandonment emails target interested but undecided customers, nudging them to take the next step.
Components:
- Email 1: Reminder of the viewed product with customer testimonials
- Email 2: Highlight the benefits or unique features of the product versus industry standards/ competition.
- Email 3: “No longer interested in the product you were viewing? You might like these recommendations instead”
4. Customer Winback Flow (3 Emails & 1 SMS)
Purpose:
To re-engage customers who haven’t made a purchase in 90+ days.
Why It Works:
Winback campaigns remind inactive customers of your brand and entice them to return with special offers.
Components:
- Email 1: “We miss you” message with a discount.
- Email 2: Highlight new products or collections.
- Email 3: Urgency offer (e.g., “Your discount expires soon”).
- SMS: Reminder of the winback offer.
5. Post Purchase Flow (6 Emails & 2 SMS)
Purpose:
To thank customers, encourage cross-sells, and request reviews.
Why It Works:
Post-purchase emails enhance customer experience, increase lifetime value, and generate social proof through reviews. Be sure to differentiate between first time and second time customers.
6. Site Abandonment Flow (1 Email)
Purpose:
To re-engage visitors who leave your site without viewing any products.
Why It Works:
Captures the interest of visitors who didn’t explore your site, encouraging them to return, featuring popular products or information.
Consider excluding recent customers so you don’t bother them unnecessarily, and provide a differentiated message for customers vs non customers.
7. Sunset Flow (3 Emails & 1 SMS)
Purpose:
To clean your email list and tag unengaged subscribers.
Why It Works:
Helps maintain a healthy email list by identifying and re-engaging or removing inactive subscribers. The goal for this flow is to get people to open or click your emails. If they place an order – it’s a bonus!
8. Non Purchasers Flow (3 Emails & 1 SMS)
Purpose:
To convert subscribers who haven’t made a purchase within 50 days of joining your list.
Why It Works:
Targets new subscribers who need a little extra push to make their first purchase.
9. Cart Abandonment Flow (2 Emails)
Purpose:
To recover sales from customers who add items to their cart but don’t checkout. This is NOT the same as the checkout flow, and it’s a very important part of your funnel. To be able to create this flow, you’ll need to manually add an additional piece of code to your website.
Use this guide from Klaviyo for help.
Why It Works:
Encourages customers to complete their purchase by reminding them of their cart items.
Components:
- Email 1: Simple reminder about the items in their cart.
- Email 2: Second reminder with “cart expiring” urgency message
10. Restock Flow (3 Emails)
Purpose:
To notify customers when a product they are interested in is back in stock.
Why It Works:
Informs customers about product availability, driving them back to your site to complete the purchase. This flow is only needed for brands selling consumable items.