What to Look for in a Klaviyo Agency Partner: Finding the Right Fit for Your Brand
Finding the right Klaviyo agency partner is crucial to your brand’s success.
You’re not just hiring someone to “send emails”.
You’re investing in a partner who understands how to keep your subscribers interested in your brand.
They need to know about customer psychology, data-driven strategies, and the ins and outs of Klaviyo’s advanced features.
If your partner isn’t experienced, your Klaviyo subscription could turn into an expensive tool that doesn’t deliver results.
Like buying a Ferrari to never drive it over 50.
At Shawfire Media, we’ve worked with brands of all sizes—from those just getting started to established players with massive email lists.
Here’s a rundown of what to look for in a Klaviyo partner, so you can be sure you’re getting the most value from your investment.
1. Data-Driven Decision Making that Deliver Results
The best Klaviyo Agency Partner knows that data is king.
Your partner should be diving into open rates, click-through rates, and conversion data regularly to ensure your campaigns are delivering results.
Even small changes can compound into huge results.
A data-driven partner will help you optimize your campaigns based on real results, rather than just running with gut feelings.
For example, let’s say you notice a dip in open rates on a certain day of the week. Instead of brushing it off, your partner should investigate, analyze, and adjust accordingly.
This commitment to data can make a huge difference in your bottom line.
2. Advanced Segmentation with Campaigns and Flows
Segmentation is one of Klaviyo’s most powerful tools.
It’s not just about grouping customers into basic categories; but understanding your customers’ behaviors, preferences, and triggers.
A strong Klaviyo agency partner will use both campaigns and flows to tailor messaging for each customer segment, creating a personalized experience for your subscribers.
Imagine a scenario where you want to re-engage dormant customers. Instead of sending the same email to everyone, you could create a targeted flow that includes a personalized message for VIPs who haven’t purchased in a while.
This kind of tailored approach taps into customer psychology, making people feel like you’re speaking directly to them rather than treating them as just another name on a list.
3. Deep Knowledge of Klaviyo’s Features (And the Latest Updates)
Klaviyo is a complex platform, packed with features like predictive analytics, A/B testing, and dynamic blocks.
Your Klaviyo partner should know these tools inside and out, and ideally have extensive experience with the Klaviyo Academy.
You’re paying for a premium service, and the best results come from fully leveraging everything the platform has to offer.
Additionally, you want a partner who stays connected with Klaviyo support and attends webinars or events.
The platform is always evolving, and a good Klaviyo agency should be keeping up with the latest updates and sharing those insights with you.
Staying current with platform changes means your campaigns are always optimized, and you’re taking advantage of the newest tools.
4. Experience Across All Sizes of eCommerce Brands
A strong Klaviyo agency partner should have experience across various brand sizes, from startups to established brands with massive email lists.
Why does this matter?
Because running campaigns for small lists is different from managing large lists.
A partner with experience in both can anticipate and handle the unique challenges that come with scaling your email marketing as your business grows.
Think of your Klaviyo partner as your email pilot. Whether they’re steering a small boat or a massive ship, they need the skills to navigate the waters effectively.
From onboarding new customers to maintaining engagement with established audiences, they should be comfortable at every stage.
Plus, whether you’re hiring a Klaviyo agency in Manchester, USA, Mars, or anywhere else, they need to be familiar with the markets of the country your brand operates in.
5. Compliance Knowledge: CAN-SPAM, GDPR, and Implicit Consent
Email marketing is not just about clicks and conversions; it’s also about compliance.
A knowledgeable partner will ensure that every campaign adheres to email marketing laws like CAN-SPAM and GDPR. These regulations aren’t just optional—they’re essential for protecting your brand’s reputation and keeping you out of legal hot water.
For example, Klaviyo and some other email providers allow for “implicit consent,” meaning you can target customers based on their engagement with your brand, even if they haven’t explicitly opted in. However, this approach must be handled carefully to avoid privacy violations.
You can check out our other post on Shawfire Media’s blog for more details on implicit consent.
6. A Holistic Approach: Strategy, Execution, and Transparency
At Shawfire, we don’t just execute campaigns; we keep you in the loop about every decision, from segmentation strategy to timing and content.
You deserve to understand why we’re doing what we’re doing, so you’re not just seeing results, but learning what works.
Key Takeaways For Finding A Good Klaviyo Agency Partner
- Data-Driven Approach: Your partner should analyze data regularly to refine campaigns and maximize ROI.
- Advanced Segmentation: Look for a partner who can leverage Klaviyo segmentation features for both campaigns and flows, creating a highly personalized experience.
- Platform Knowledge: A good Klaviyo partner knows the ins and outs of the platform, stays updated with Klaviyo events, and brings the latest insights to your campaigns.
- Compliance Savvy: Choose a partner familiar with CAN-SPAM, GDPR, and implicit consent, so your campaigns stay compliant.
- Transparency and Education: A great partner doesn’t just execute—they educate, keeping you in the loop so you understand the why behind each strategy.
Choosing the right Klaviyo agency partner is crucial for long-term success. With Shawfire Media, you’re getting a team that knows Klaviyo inside out, lives and breathes eCommerce, and is dedicated to helping your brand thrive. Whether you’re in Manchester, England, or anywhere else, we’re here to provide expert email marketing agency services that bring real results.