Shawfire Media: The Klaviyo Email Marketing Training Agency You Need for Real Growth
If you want to hire a Klaviyo Email Marketing Training Agency, it’s useful to know that most of them will simply “run your email” campaigns without telling you what’s really going on.
At Shawfire Media, we’re different.
We don’t just manage your emails; we educate you along the way.
Think of us like that friend who doesn’t just let you copy their homework, but actually explains how everything works so you’re better prepared for the long haul.
We Believe in Empowering You, Not Keeping You in the Dark
You deserve to know what’s happening behind the scenes with your email marketing.
A common frustration we hear from clients is that their previous eCommerce email marketing agency simply delivered results with little explanation, leaving them clueless about the real strategy.
At Shawfire Media, we’re all about transparency.
We’ll show you not only what we’re doing but also why it works.
This way, you get to understand the strategies, techniques, and customer psychology behind each email campaign.
For example, we might run a “win-back” campaign targeting customers who haven’t purchased in a while. But instead of just saying, “We’re sending an email to customers who’ve not ordered recently” we explain:
- Why re-engaging lapsed customers is essential
- After how long is a customer considered “lapsed”
- What offers do you use
- The general approach to this group of people from a marketing perspective
Data-Driven Strategies That Deliver Results
We back up everything we do with data because gut instincts can only get you so far in today’s market.
With over ten years of experience in eCommerce, we know what to look for and which metrics matter.
When we say “data-driven,” we mean it: every recommendation is based on analyzing what actually works.
For instance, we might notice that personalized subject lines increase open rates by 26%, so we apply that insight to craft engaging, relevant emails that resonate with your audience.
One of our recent clients wanted to know why their open rates had dropped.
After diving into the data, we saw that sending emails during weekends had consistently low open rates, while midweek emails performed better.
Adjusting their send times led to an immediate increase in engagement—a quick fix, but one that required us to dig into the numbers.
We don’t just send emails and cross our fingers; we constantly monitor and adjust to ensure everything we do is tailored for results.
Common Mistake: Thinking Email Marketing Is a “Set It and Forget It” Tool
One of the most common mistakes we see is treating email like it’s something you can set up once and leave alone.
Picture it like this: email marketing is more like a garden than a houseplant.
You need to check in, trim, water, and nurture it regularly to keep it thriving.
Simply putting together a few automated flows and letting them run can mean missing out on valuable opportunities for improvement.
For example, let’s say you’re running a welcome series for new subscribers.
Instead of leaving it untouched, we periodically review each email’s performance and adjust based on data insights.
Maybe subscribers are more likely to purchase if we offer a small incentive on the second email rather than the third.
By making these little adjustments, we ensure every email performs as effectively as possible.
We’re Here to Be Your Partner, Not Just “Another" Email Marketing Training Agency
We know that as a business owner, you have your own ideas about what will work best for your audience.
And while we’re here to support your vision, we’re also not afraid to offer a different approach if we think it will lead to better results.
When you hire Shawfire, you’re not just getting a team to write emails; you’re getting over a decade of eCommerce expertise and strategic insight.
We make it our business to know what works, so we’re always willing to share alternative schools of thought.
Imagine you want to send weekly discount emails, thinking it will boost engagement.
While frequent promotions might sound good, we might suggest an alternative: spacing them out and mixing in content that adds value instead of pushing sales alone.
It’s like building a relationship; no one likes a friend who only calls when they want something.
By nurturing customer relationships and building trust, we create a brand experience that’s more likely to result in loyalty and long-term growth.
Consulting or Fully Managed – Your Call
Every business has unique needs, which is why we offer flexibility in how we work with you.
Whether you want hands-on consulting to guide your own team or a fully managed “done-for-you” approach, Shawfire Media is here to adapt to what suits you best.
Based in Manchester and serving clients across the world, we bring a local touch to a global industry, making us the Klaviyo agency Manchester and beyond can rely on for transparency and expertise.
With Shawfire’s email marketing agency services, you don’t have to choose between just consulting or just full-service management. And regardless of which option you choose, our commitment to transparency, data-driven strategies, and educating you along the way remains the same.
Key Takeaways to find a good klaviyo email marketing training agency
- We Educate, Not Just Execute: We keep you informed about every decision, so you understand not just what we’re doing, but why.
- Data-Driven and Experienced: With over a decade of eCommerce experience, we leverage data for every strategy, ensuring it’s targeted and effective.
- Avoid the “Set It and Forget It” Trap: Regular optimization keeps campaigns relevant, engaging, and effective.
In today’s competitive eCommerce space, you need more than just an agency to “handle” email marketing.
You need a partner who empowers you, keeps you informed, and provides the expertise to help your brand thrive.
At Shawfire Media, we’re committed to being that partner—educating you, growing your business, and helping you build genuine connections with your audience.