How to Maximize Revenue from Every New Product Launch (Without Burning Out)

Turn your next new product launch into a high-revenue event with this proven email strategy.

If you’re planning a new product launch, don’t just send one email and hope for the best.

In fast-moving categories like fashion or wellness, launches are one of the few campaign types that consistently drive both revenue and engagement. But they only work when there’s a clear structure – and most brands either overdo it or underthink it.

At Shawfire Media, we help brands turn launches into a clean, predictable system. One that builds anticipation, grows your SMS list, and gets more customers clicking “buy” – without adding more to your plate.

Let’s break down the full sequence we use for clients.

The Launch Sequence That Drives Results

You don’t need 20 emails or a huge team to do this right.
You just need the right timing and a few well-written sends.

Here’s the sequence we build for clients:

1. Announcement (7 – 10 Days Out)

One email, one great image, and one date. Give your audience something to look forward to.

2. 72-Hour Reminder

Reinforce what’s coming. Add more detail. Use this to identify who’s clicking and who’s not.

3. 48-Hour SMS Club Invite

Send an email + popup campaign inviting customers to join SMS for early access.

“Get 24h early access – SMS subscribers only.”

This grows your SMS list and sets up exclusivity.

4. VIP Early Access (48 Hours Before Launch)

Your top 5 – 10% of customers get in first. Make it feel personal. Add a simple plain-text version to boost opens.

5. 24-Hour SMS Early Access

Next up: SMS-only access for that segment. Include urgency – limited stock, first come first served.

6. Main Launch to Full Email List

Now everyone gets access. Show bestsellers, benefits, and a clear CTA. Track results in Klaviyo by segment.

7. 3x Post-Launch Follow-Ups

Highlight one product per email. Clean layout, short copy. The goal here is repetition without fatigue.

8. ICYMI Email (2 – 3 Weeks Later)

Resend to non-buyers. Frame it as a restock or last chance – whatever fits the truth of your inventory.

Real Example: From Single Send to Launch Machine

One of our clients – a mid-sized fashion brand – used to send just one “New In” email per drop.

We implemented this structure over 4 weeks.
Same product range, same audience.
Revenue per launch jumped 36%, and SMS opt-ins increased by over 700.

Nothing about the product changed – just the way it was released.

Common Mistakes to Avoid

❌ Launching on the day-of with no buildup
✅ Start teasing 7+ days ahead to build interest early

❌ Showing 8 new products in one chaotic email
✅ Focus on 1 – 2 at a time. Let the others follow post-launch.

❌ Ignoring SMS
✅ Use SMS for exclusivity and speed. It converts differently than email – faster and more direct.

Key Takeaways for a New Product Launch Campaig n

Structure matters. A launch should feel like a flow, not a one-off blast.
Use psychology: exclusivity, anticipation, and early access drive results.
Mix email with SMS. Let SMS carry the urgency. Let email carry the depth.
If you’re building new products, focus on that. We’ll handle the system that sells them.

A successful launch isn’t just about the product — it’s about the strategy behind it. With Shawfire Media, you get a launch system built to create anticipation, drive action, and turn every new product into a best-seller.

Need a team who knows how to make launches convert - without overcomplicating things?

[Book a call with Shawfire Media]

and we’ll build the engine behind your next launch.