Klaviyo Partners UK: How Shawfire Media Helps Brands Scale Smarter

Klaviyo partners UK help eCommerce brands scale faster through smarter email and SMS strategy.

The Klaviyo Partners UK program involves working with certified experts who are trained to build and manage high-performing email and SMS strategies for eCommerce brands. These partners aren’t just users of the platform – they’re vetted service providers who understand how to get more revenue from Klaviyo through advanced segmentation, automation, and smart strategy.

Shawfire Media is one of the top Klaviyo partners in the UK. We’ve generated over $10 million in trackable email revenue since 2022. As a Silver Master Partner and award-winning agency, we specialise in helping brands increase retention, grow their lists, and reduce Klaviyo costs – without losing performance.

What It Means to Be a Certified Klaviyo Partner

To become an official Klaviyo partner in the UK, agencies must complete Klaviyo’s email and SMS certifications, meet performance requirements, and demonstrate a basic understanding of the platform’s features.

Shawfire Media has been a Silver Master Partner for several years, recognised as Best Email Marketing Agency in North West England. We work with DTC brands across the UK, US, and Europe – managing their entire email strategy as their dedicated Klaviyo partner.

 See our Klaviyo Partner profile

Where Most Brands Lose ROI With Klaviyo

Most brands sign up for Klaviyo because of its potential. But potential isn’t the same as performance. We regularly see brands spending over $500/month for features they’re not using properly.

Common issues include:

  • Poor segmentation that sends the same offer to VIPs and cold leads
  • Weak flows with outdated logic and poor timing
  • List growth forms that don’t convert
  • Lack of SMS integration or poor message timing
  • No control over rising Klaviyo costs


Without proper structure, Klaviyo becomes an expensive newsletter tool. With the right partner, it becomes one of the most profitable channels in your business.

Our Specialties as Klaviyo Partners UK

At Shawfire Media, we go beyond just sending emails. Our team builds out the full customer lifecycle using Klaviyo’s most powerful tools.

Here’s what we deliver:

  • Advanced Segmentation  –  Based on behaviour, predicted next order, LTV, product interests, and more
  • High-Converting Flows  –  Including updated strategies across welcome, abandon cart, browse abandon, VIP, and more
  • List Growth Optimisation  –  Smart form design and list hygiene to boost opt-in rates and keep your deliverability strong
  • Email + SMS Sync  –  Integrated journeys, not siloed messages
  • Cost Efficiency  –  We help reduce your Klaviyo bill by cutting dead weight, improving flow timing, and managing list size.
  • Full Campaign Strategy  –  Data-driven content calendars, creative, testing, and reporting

Understanding Customer Psychology in Every Send

Email marketing only works if it aligns with how customers actually behave. That means more than just open rates – it means understanding motivation, timing, and emotional triggers.

When someone abandons their cart, they’re not just distracted – they might need reassurance, urgency, or a better reminder. When someone buys, they don’t just need a thank-you email – they need to know what to do next, when to expect it, and why they made the right decision.

We build all flows with customer psychology in mind. Every touchpoint moves someone closer to repeat purchase or stronger loyalty.

Case Study: Reducing Spend While Increasing Revenue

A Manchester-based wellness brand came to us with a £1,200/month Klaviyo bill and underperforming flows. They had a large list but little segmentation, and their open rates were trending down.

Within 60 days:

  • Flow revenue more than doubled
  • Email engagement improved with a 35% increase in open rate
  • Unsubscribe rate dropped 28%
  • List growth improved by over 50% after redesigning on-site forms
  • Klaviyo bill was reduced without affecting ROI


They didn’t need more emails. They needed better ones.

Klaviyo vs Mailchimp: What to Know

Both platforms have their place. For product-focused eCommerce brands on Shopify, Klaviyo is built for deeper integration, automation, and smarter targeting.

Mailchimp is simpler, but you miss out on key flows, predictive data, and high-performance segmentation.

The catch with Klaviyo is that if you’re not using it properly, it becomes expensive fast. That’s why having the right agency makes all the difference.

Why eCommerce Brands Choose Shawfire Media

  • We’re a certified Silver Master Klaviyo Partner UK
  • We’ve driven over $10M in email revenue
  • We won Best Email Marketing Agency in the North West in 2025.
  • Our team has 10+ years of experience across email and SMS
  • We run the full retention strategy so you don’t have to


Shawfire Media combines hard-working Manchester roots with a global execution team. Whether you’re doing £50k/month or pushing toward eight figures, we can help you build a smarter, more profitable email system.

Key Takeaways for Klaviyo Partners UK

  • Klaviyo partners UK are certified, proven experts – not generalists
  • Shawfire Media is a Silver Master Partner with award-winning results
  • Most brands overspend on Klaviyo due to underutilised features
  • Better segmentation, flows, and list design reduce costs and drive revenue
  • Hiring a Klaviyo partner lets you focus on growth while we handle retention

Need help making Klaviyo actually perform?

Based in Manchester, serving globally.

Book a strategy call with Shawfire Media.