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Klaviyo Order Confirmation Template: Why You Shouldn’t Rely on Shopify’s Default Emails

Still using Shopify’s default order confirmation emails? You’re missing a prime opportunity to engage customers right after purchase. Discover why switching to a Klaviyo Order Confirmation Template gives you complete control, better branding, and higher customer satisfaction

If you’re still using Shopify’s default emails for order confirmations, you’re missing a golden opportunity to elevate your customer experience.

Switching to a Klaviyo order confirmation setup gives you full control over your brand’s messaging, lets you trigger meaningful post-purchase flows, and keeps all email touchpoints in one place.

At Shawfire Media, we recommend every client move their order confirmations into Klaviyo – and here’s exactly why (and how) to do it.

Why a Klaviyo Order Confirmation Is Better Than Shopify’s

Think about this: your customer just spent money with you. They’re emotionally invested and awaiting proof that their order went through.

This is a critical brand moment.

According to Narvar, 83% of customers expect regular order updates, and order confirmation emails have open rates exceeding 60%. That makes your Klaviyo order confirmation one of the most viewed touchpoints in your entire email strategy.

Here’s what using Klaviyo allows you to do:

  • Fully brand and customize your order emails
  • Trigger follow-up flows like review requests, upsells, or educational content
  • Centralize all customer emails under one analytics-friendly roof
  • Avoid Shopify’s rigid templates and disjointed formatting


When a customer sees your Klaviyo-branded confirmation, it should feel like an extension of your website – not a system-generated receipt.

The Psychology Behind an Effective Klaviyo Order Confirmation

Right after purchase, three core emotional needs kick in:

  1. Certainty – “Was my order processed correctly?”
  2. Anticipation – “When will I receive it?”
  3. Reassurance – “Did I make a good choice?”


A smart Klaviyo order confirmation answers these questions clearly and confidently. Just like a waiter repeating your order with a smile, it makes the customer feel seen, secure, and satisfied.

What to Include in Your Klaviyo Order Confirmation Template

Every great Klaviyo order confirmation email should include:

✅ Shipping Address
✅ Billing Address
✅ Products Ordered
✅ (Optional) Tracking number with development support

Here’s the code you can use in Klaviyo:

📦 Shipping Address:

{{ event.extra.shipping_address.name|title }}

{{ event.extra.shipping_address.address1 }}

{{ event.extra.shipping_address.city|title }},

{{ event.extra.shipping_address.province }}

{{ event.extra.shipping_address.zip }}

{{ event.extra.shipping_address.country }}


💳 Billing Address:

{{ event.extra.billing_address.name|title }}

{{ event.extra.billing_address.address1 }}

{{ event.extra.billing_address.city|title }}

{{ event.extra.billing_address.province }}

{{ event.extra.billing_address.zip }}

{{ event.extra.billing_address.country }}

Note: Preview before sending. Your store setup may require slight code adjustments.

✅ Example Klaviyo Order Confirmation Email

Subject Line: “Order Received  –  Here’s What’s Next 🚚”

Header: “Thanks for your order, [First Name]”

Body:
We’ve received your order and we’re getting it ready to ship.
Below is your shipping info and what you ordered.
Questions? Just hit reply – we’re here to help.

[Dynamic Product Block]

Shipping Address: [Insert Code Above]
Billing Address: [Insert Code Above]

Optional: Add tracking info if available.

Footer CTA: “Want tips on how to get the most out of your product? → [link]”

🛠️ Don’t Stop at Confirmation - Build a Post-Purchase Flow

The Klaviyo order confirmation email should trigger your post-purchase journey.

That could include:

  • Setup or onboarding content
  • Review requests or UGC collection
  • Cross-sells or refill reminders
  • Loyalty program invites


If you need help building a full post-purchase experience, book a strategy call – we’ll handle the heavy lifting.

🔁 Common Mistakes with Klaviyo Order Confirmations

❌ Staying with Shopify’s generic confirmations
❌ Forgetting product or address details
❌ Skipping the preview/test stage
❌ Missing the opportunity to drive deeper engagement post-purchase

📌 Key Takeaways for Klaviyo Order Confirmation

  • Move order confirmations into Klaviyo to gain full design and tracking control
  • Include shipping address, billing address, and product details
  • Use psychology to reduce anxiety and increase satisfaction
  • Test your code and preview the email in all formats
  • Trigger a full post-purchase flow for retention and repeat sales

Ready to turn your
order confirmations into brand experiences?

Let’s build your post-purchase flow that drives retention and long-term growth.

Book a free strategy call with Shawfire Media.

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