How to Create Email Content That Engages Without Relying on Discounting
When you start to create email content, it’s easy to fall into the trap of offering discounts left, right, and center, and relying on them to make sales.
But overdoing it can devalue your brand and hurt your bottom line.
Today, we’ll explore how to generate compelling email content ideas without relying on discounts.
SOURCE #1 - Generate Ideas Based on Key Events
One great way to come up with fresh content ideas is to align your emails with key events and holidays.
Websites like calendarr.com are fantastic resources for finding notable dates throughout the year.
Whether it’s International Coffee Day or National Pet Month, these events can provide timely and relevant hooks for your emails. Just keep it relevant.
SOURCE #2 - create email content Based on Segments
Segmenting your audience is a powerful strategy to tailor your content. Consider creating different email series for various customer segments.
For example, new subscribers need more surface level info about your brand, while loyal customers might get sneak peeks of upcoming products, recurring incentives, and deeper inside information.
Remember, personalization goes beyond just adding a first name to the email. Understand what each segment cares about and create content that speaks to their interests and behaviors.
SOURCE #3 - Use Milled for Inspiration
If you’re stuck for ideas, Milled.com is a treasure trove of email marketing inspiration.
Browse through thousands of emails from top brands to see what’s trending.
Take note of subject lines, design elements, and content ideas that catch your eye.
Use these insights for generating email ideas.
DISCOUNTS = SALES RIGHT?
Nope. Constantly offering discounts can train your customers to wait for sales before making a purchase, which can erode your profit margins and brand value. They’re good in the short term, but will kill your brand long term.
Instead, focus on delivering value, and focusing on “angles” not discounts.
create email Content Without the Crutch of Discounts
Creating goos email content doesn’t mean you have to lean on discounts.
Here’s your action plan:
1. Plan Around Events: Use calendars to find relevant dates.
2. Segment Your Audience: Tailor content to different customer groups.
3. Seek Inspiration: Use Milled to find creative ideas.
4. Plan Around Events: Use calendars to find relevant dates.
5. Segment Your Audience: Tailor content to different customer groups.
6. Seek Inspiration: Use Milled to find creative ideas.