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THE OPERATOR'S HANDBOOK

The Segmentation Architecture Most Klaviyo Accounts Are Missing

Jack Shaw

The segmentation architecture most Klaviyo accounts are missing

The 3-parent framework, psychological child states, and exclusion logic that turns a flat email list into a system that knows exactly who to talk to and when. The exact segmentation build we run for every client before a single flow goes live. 

The deliverability checklist most Shopify brands are missing half of

Authentication, list hygiene, segmentation, and the sending behaviour that actually protects inbox placement — the technical groundwork most brands skip while they’re busy optimising subject lines. One doc, no fluff, built from what we fix for clients first.

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