The Segmentation Architecture Most Klaviyo Accounts Are Missing
Jack Shaw · Creator of Retention Engineering · Working with Shopify brands at $1M+/month · Building GRAW AI
The segmentation architecture most Klaviyo accounts are missing
The 3-parent framework, psychological child states, and exclusion logic that turns a flat email list into a system that knows exactly who to talk to and when. The exact segmentation build we run for every client before a single flow goes live.
The deliverability checklist most Shopify brands are missing half of
Authentication, list hygiene, segmentation, and the sending behaviour that actually protects inbox placement — the technical groundwork most brands skip while they’re busy optimising subject lines. One doc, no fluff, built from what we fix for clients first.
Jack Shaw · Creator of Retention Engineering · Working with Shopify brands at $1M+/month · Building GRAW AI