Strong email performance depends on more than just good ideas. Without a clear system, even well-written campaigns can be delayed, misaligned, or forgotten.
A streamlined stack helps your team create better emails, faster. It also helps avoid slow approvals, last-minute rewrites, and gaps in your retention strategy.
Below is the tech setup we use at Shawfire Media, built to support growing eCommerce brands that want to improve their retention without adding complexity.
Customers value brands that communicate clearly and regularly. Irregular email schedules or inconsistent design can reduce trust and lower long-term engagement. A good tech stack supports a reliable rhythm, which keeps your brand relevant in the inbox.
We use an AI assistant built in-house that generates first-draft copy, subject line options, and campaign ideas. It saves time for strategists and copywriters while keeping everything in the right tone and voice.
For Shopify brands, Klaviyo is the most reliable platform for flows, segmentation, A/B testing, and tracking revenue from email. Most brands doing $500K+ should be on it.
To avoid the spam folder, we regularly run tests using Mailgenius and GlockApps. These tools check inbox placement, sender reputation, and authentication setup. We also follow an internal deliverability guide to keep accounts healthy.
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Figma makes it easy to collaborate with designers and review layouts. Photoshop is helpful for custom product edits or marketing visuals that need more polish.
We use Slack for daily check-ins, quick feedback, and managing live approvals. A dedicated channel for email feedback helps reduce delays and miscommunication.
Campaigns move through clear stages: copy, design, approval, scheduling, and reporting. Monday makes it easy to assign ownership and track deadlines during regular weeks or high-volume periods.
We manage campaign calendars, themes, and promo angles in Google Sheets. It’s flexible and simple to share across teams. We’ve also built a yearly content planning template to help brands map out retention content in advance.
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These problems compound as your brand grows. Having the right tools in place reduces the pressure on your team and helps avoid costly mistakes.
If your brand is growing but email still feels messy, Shawfire Media builds retention systems designed for clarity, scale, and results.
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Let Shawfire Media help you build an optimized Email Marketing Tech Stack that drives retention, clarity, and long-term growth.
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