When you’re running an eCommerce brand, growth isn’t just about working harder – it’s about knowing where to focus.
Every email, every subject line, every automation either compounds your momentum or quietly kills it.
At Shawfire Media, we spend every week inside the accounts of brands doing anywhere from $30k/month to $1M+/month, and in June 2025, we saw some of the best ecommerce results of the year so far. Not just in numbers – but in lessons worth sharing.
Here’s a breakdown of what actually moved the needle.
Two of our clients in the health and wellness space saw a big uplift in both click-through and conversion rates last month.
Why?
Because we focused the email content around aspiration and daily transformation, not pain or fear.
Instead of “You’re deficient in magnesium and it’s ruining your sleep,” we went with:
“Rest deeper. Wake sharper. Add this ritual to your evening.”
This taps into a core principle of customer psychology: people are more motivated by who they want to become than what they want to avoid.
The result?
One of our clients in the online education space runs a big summer sale each year. Historically, Day 1 and Day 5 (the last day) brought the bulk of revenue. But in 2025, we doubled mid-sale revenue with one simple shift:
Instead of sticking to the same old “mid-sale nudge” email, we layered in:
Why it worked:
According to Baymard Institute, 69.8% of online shoppers abandon their cart – but timing and relevance are what recover that lost revenue. Our reminders weren’t generic. They felt like they were written for them.
For a fast-growing electronics brand, we did a full flow audit in May.
Too many brands rely on default email templates or one-size-fits-all messaging in their flows. But customers don’t want generic – they want relevant, well-timed guidance that makes shopping feel effortless.
Think of it like upgrading from a vending machine to a smart concierge.
📊 The outcome?
Each of these wins had one thing in common: we treated email like a living, breathing sales channel – not a checkbox.
Whether you’re selling supplements, software, or screen cables, your customers want three things:
When your emails feel like they were built by someone who understands that – that’s when ecommerce results take off.
Don’t stop at ‘what works’ – double down on what could work better. In the end, real eCommerce growth comes from strategy, psychology, and smart automation — and that’s exactly what Shawfire Media helps you master to turn clicks into lasting customer relationships.
Shawfire Media helps eCommerce brands turn their email into their most profitable channel - with strategy, execution, and real human insight.
Click below to book a free consultation
