ABOUT
Shawfire Media is a retention agency for Shopify brands. We take full ownership of email and SMS — engineered to compound repeat purchase and lifetime value over time.
We were built on a simple belief: most brands treat email as a broadcast tool. It isn’t. It’s the most personal, highest-leverage retention channel a brand has — and almost nobody engineers it properly. That’s the gap we exist to close.
The Beginning
Jack Shaw started freelancing in email marketing. For a long time it was just him. Then a designer. Then a copywriter. Then the first account manager. Shawfire grew slowly — through referrals and results, with no investment and no shortcuts.
The Shift
But the real shift wasn't the team growing. It was the thinking evolving. After working across dozens of brands, the same pattern kept appearing: almost everyone treats email as a broadcast tool. Send campaigns. Chase open rates. Discount through every quarter. It works for a while. It doesn't compound.
The System
Now we're a team of 10 people. What we built instead is a retention system grounded in how customers actually think and behave — psychology-driven, individual-level where it matters, built to compound over months and years rather than spike for a week. That thinking is now the core of how Shawfire operates.
WHAT WE BELIEVE
Every company, every product, every system that matters started as nothing more than an idea in someone’s head. Building it properly — to a genuinely high standard, without cutting corners — is one of the hardest and most meaningful things a person or a company can do. That belief shapes how Shawfire is run, how the work gets done, and how we talk about the industry.
We don’t chase trends or vanity metrics. Every decision is rooted in clear thinking, customer psychology, and long-term impact.
From subject lines to segmentation, small details make a big difference. We do things properly — even when nobody’s watching.
We treat your business like it’s our own. That means respecting your customers, your voice, and your goals at every step.
