Helping fitness brands scale their retention across the UK and Europe – from the heart of Manchester.
Shawfire Media, rooted in Manchester, helped a major sports and fitness brand improve retention through Klaviyo, supporting both their UK and EU growth.
eCommerce companies partnered with
Certified Awards
Person Team
Years of Industry Experience
Founding year
We supported a well-known sports and fitness brand in the MMA and gym space, helping them roll out Klaviyo email marketing across their UK and European sites.
Set up and launched core flows for their UK and EU stores
Ran the monthly campaign strategy to engage new and existing customers
Cleaned and rebuilt a large email list after a Magento to Shopify migration
Helped establish their email presence in Germany, France, Spain, and Italy
Delivered consistent 30% of total revenue from email before handing it over to their in-house team
As an email marketing agency in Manchester, we’ve seen first-hand how local and global brands benefit from clear systems, clean data, and smart retention.
Manchester is known for its grit, creativity, and entrepreneurial spirit – and we carry that energy into every campaign. We’re based right in the city centre, with roots that stretch through the rest of the country.
This isn’t just where we work. It’s home.
Whether you’re a founder scaling your Shopify brand or a team managing multiple storefronts across Europe, we bring precision and clarity to your email strategy – and if you’re nearby, we’re always happy to meet in person.
We provide high-performance email marketing systems that connect with your customers and convert:
We design tailored emails that speak directly to your current and potential customers, improving engagement and conversion rates.
We streamline your email marketing using powerful automation tools — nurturing leads and bringing customers back with precision and timing.
Our team leverages real customer data to segment your audience and deliver timely, relevant messages across the customer journey.
Email works best when it’s part of a larger ecosystem. We integrate your campaigns with content, SEO, and paid ads to create a unified digital strategy.
You can find a full list of our services below
We help brands of all shapes and sizes run smarter email — whether you’re a Manchester-based team or managing multiple storefronts across Europe and the world.

We review your current performance and identify high-impact wins.

From forms to flows, we build the backbone of your email ecosystem.

Monthly direction, copy, and support that keeps customers coming back.

We sync with your ads, SMS, and broader content strategy to amplify results.

Helping eCommerce brands grow through intelligent retention.
You’ll always know what’s happening and why — no jargon or fluff.
We don’t just give you a strategy — we build it and keep it running.
Flows, segments, deliverability — we know the platform inside-out.
We offer fixed retainers, performance-based pricing, or hybrid models based on your needs.
From Didsbury’s growing eCommerce startups to digital brands in Ancoats, Salford, and the Northern Quarter — we’ve helped businesses across Greater Manchester turn email into their most profitable channel. And if you’re local, we’ll gladly meet for a coffee to discuss your goals face to face.





