Time To Profit On Initial Investment: 21 Days
Final Result: 12% of total revenue generated from email marketing every month without lifting a finger.
THE CHALLENGE
The client had a growing subscriber base but lacked a robust email marketing setup to capitalize on it. They needed a comprehensive solution to automate processes, optimize deliverability, and provide actionable analytics while staying true to their brand identity.
That’s where Shawfire Media came in.
We began by setting up Klaviyo, leveraging its powerful features to create a seamless email marketing experience for the client.
01
Configured Klaviyo account settings, integrating it with their ecommerce platform and website.
02
Migrated existing email lists and customer data to Klaviyo.
The client needed a comprehensive set of email flows to engage their audience at every stage of the customer journey, from welcome emails to post-purchase follow-ups. We created a suite of automated email flows designed to maximize engagement and conversions.
01
Developed an engaging welcome series to introduce new subscribers to the brand.
02
Various flows to recover lost sales.
03
Created post-purchase flows to encourage repeat purchases and gather feedback.
04
Designed winback campaigns to re-engage inactive subscribers.
05
Designed to increase general conversion rates. Get in touch with us to learn more about this one.
06
Cleans your email list to remove unengaged subscribers.
07
Welcomes and rewards your most loyal customers with special offers.
08
Sends a discount email to subscribers on their birthday.
09
Reminds customers of their first purchase anniversary with a possible discount.
The client was concerned about their email deliverability, with a significant number of emails landing in spam folders. We implemented several strategies to enhance email deliverability and ensure that their emails reached their subscribers’ primary inboxes.
01
Set up SPF, DKIM, and DMARC records to authenticate emails.
02
Regularly cleaned the email list to remove inactive and invalid addresses.
03
Segmented the email list based on engagement levels to prioritize active subscribers.
The client needed a way to track the performance of their email campaigns and understand the impact on their revenue. We configured advanced analytics and reporting within Klaviyo to provide comprehensive insights into email performance, by tracking key metrics.
01
Created custom split testing dashboard to track key metrics such as open rates, click-through rates, and conversion rates.
02
Scheduled monthly reports to provide ongoing insights and recommendations.
In addition to email, The client wanted to leverage SMS marketing to reach their customers more effectively. We integrated SMS marketing into their Klaviyo setup to complement their email campaigns.
01
Set up SMS marketing within Klaviyo, integrating it with existing email workflows.
02
Ensured all SMS campaigns complied with regulations and best practices.
The client needed predefined customer segments to target specific groups with relevant messages. We created more than 20 new segments based on customer behavior and preferences.
01
Segmented customers based on purchase history, website activity, and email engagement.
02
Created segments based on demographics such as location, age, and gender.
03
Developed custom segments for specific campaigns and promotions.
The client wanted to grow their email list with high-quality leads. We implemented effective signup forms across their website to capture new leads.
01
Strategically placed signup forms on high-traffic pages, including the homepage, blog, and product pages.
02
Offered incentives such as discounts and free resources to encourage signups.
03
Tested different form designs and copy to optimize conversion rates.
An automated email marketing system that produces 12% of revenue month on month, effortlessly.
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