THE CHALLENGE
Unseen Footwear, a luxury sneaker brand stocked in REISS, had a strong reputation but was underperforming in email marketing. Their Klaviyo account was only generating 18% of total revenue, well below the industry benchmark of 25-35%.
They needed a stronger foundation for their email marketing, including:
01
High unsubscribe, bounce, and spam rates were dragging performance down.
02
Key revenue-generating flows were missing.
03
Emails didn’t match the brand’s premium feel, impacting click rates.
To solve this, we implemented a full Klaviyo setup and five key automated flows to position Unseen Footwear for long-term success.
Low Email Revenue & Poor List Health
With only 18% of revenue coming from email, Unseen Footwear was leaving money on the table. Additionally, 10% of their Klaviyo profiles were unengaged, causing higher costs, lower deliverability, and weaker engagement.
01
Cleaning & Optimizing Their Email List
02
Segmented unengaged contacts to prevent them from dragging down engagement rates.
03
Improved deliverability metrics by reducing bounce rates and spam complaints.
01
Emails landed in primary inboxes instead of spam.
02
More responsive subscribers, higher open & click rates.
03
By removing inactive subscribers.
Lack of Automation & Revenue-Generating Flows
Unseen Footwear’s existing flows were too basic, and several key automations were missing entirely. Without proper flows, they were losing conversions at every stage of the customer journey.
01
Optimized to convert new subscribers into buyers.
02
Recovering lost sales with strategic follow-ups.
03
Re-engaging visitors who viewed products without adding to cart.
04
Bringing back past buyers who hadn’t purchased in 90+ days
05
Designed for cross-sells, reviews, and customer retention.
01
Higher conversions & more repeat purchases from automated flows.
02
Increased engagement & customer retention through personalized follow-ups.
03
Revenue growth from email automation with no extra manual work.
Email Design Wasn’t Optimized for a Luxury Brand
For a high-end sneaker brand stocked in REISS, their email design didn’t reflect their premium image. This disconnect lowered click-through rates and hurt engagement.
01
Redesigned email templates to match the brand’s high-end aesthetic.
02
Improved CTA placement to increase conversions.
03
Optimized emails for mobile & desktop for a seamless shopping experience.
01
More visually appealing emails that aligned with the brand’s premium feel.
02
Higher click-through rates due to improved structure & visuals.
03
Stronger brand consistency across email & website experience.
THE TRANSFORMATION
01
Email revenue positioned for 25-35% growth with better automation.
02
Higher engagement & better deliverability due to list cleaning & segmentation.
03
A seamless luxury email experience to match the brand’s premium positioning.
04
Stronger conversion rates with optimized flows & branding.
If your email marketing isn’t driving at least 30% of your revenue, you’re missing out on one of the easiest ways to scale.
Book a free email audit today and find out where your biggest growth opportunities are.
