View the Full-Video Testimonial from Ben Glass
Real life client interview.
FINAL RESULTS
2022 Automated Flow Revenue: $7,774.99
2023 Automated Flow Revenue: $23,972.50
Total Revenue Increase: +$16,197.51
THE CHALLENGE
This premium food brand had a small but loyal audience and a well-established brand presence. However, their email automation wasn’t driving nearly enough revenue.
With a list of just 10,000 engaged subscribers, they had the foundation—but their flows were too basic, their deliverability was struggling, and their email engagement wasn’t where it should be.
Despite a tough year in the market, we tripled their automated email revenue and built an evergreen system that continues to generate sales.
Here’s how we did it.
Emails Weren’t Reaching Inboxes – Fixing Deliverability for Higher Sales
Even the best email strategy means nothing if emails don’t land in the inbox. This brand’s deliverability score was suffering, and there was an increasing risk of emails being marked as spam.
Strengthening Email Infrastructure for Maximum Deliverability
We implemented industry-standard authentication protocols to protect the brand’s domain, improve sender reputation, and ensure emails were reaching real customers.
01
Prevented unauthorized parties from sending fraudulent emails under the brand’s domain, reducing spoofing risks.
02
Verified which mail servers were allowed to send emails on behalf of the brand, ensuring ISPs trusted the email source.
03
Digitally signed outgoing emails to prove authenticity and prevent tampering.
04
Optimized domain records to improve ISP recognition and maximize inbox placement.
01
More emails landed in primary inboxes instead of spam.
02
Protecting against phishing and spoofing attempts.
03
Leading to more conversions and higher revenue.
Missed Sales Opportunities – Expanding Email Flows for Higher Conversions
The brand had basic automations in place but wasn’t capitalizing on key moments in the customer journey. We saw an opportunity to expand and refine their email flows, turning passive subscribers into repeat customers.
Building a High-Converting Flow System
01
Segmented customers based on behavior & purchase history to send highly targeted emails.
02
Developed new automated flows including post-purchase sequences, abandoned cart recovery, and tailored product recommendations.
03
Ensured timely, relevant messaging with full automation—eliminating the need for manual follow-ups.
01
As emails became more relevant to each subscriber.
02
Turning email into a passive income stream.
03
With post-purchase flows keeping buyers engaged.
Subscribers Were Passive – So We Turned Emails Into a Two-Way Conversation
Despite their strong community presence on social media, their emails felt too one-sided. Instead of nurturing a relationship, they were just pushing sales.
We wanted to create a deeper connection between the brand and its subscribers, making email feel more personal and engaging.
Driving Engagement with Interactive Emails
01
Introduced question-based emails to encourage subscribers to share their thoughts.
02
Incorporated subscriber feedback into future content, making customers feel heard.
03
Used a more conversational tone making emails feel less corporate and more community-driven.
01
Fostering brand loyalty.
02
Leading to stronger long-term retention.
03
Helping the brand refine its messaging.
Final Result
01
Automated email revenue increased by $16,197.51 in just 12 months.
02
Email-driven conversions skyrocketed making automation a major revenue driver.
03
Subscriber engagement hit an all-time high, strengthening brand-consumer relationships.
Most brands aren’t maximizing email revenue – even though it’s one of the most profitable marketing channels when done right.
If email isn’t bringing in at least 30% of your revenue, it’s time to change that.
