FINAL RESULTS
2022 Automated Flow Revenue: $22,780.16
2023 Automated Flow Revenue: $81,990.05
Total Revenue Increase: +$59,209.89
THE CHALLENGE
Many brands have the basics of email marketing in place—but without optimization, they leave thousands on the table every month.
This was the case for a well-known online photography course provider that had built an email system but lacked the time and technical expertise to fully optimize it. Their campaign revenue stayed flat in a challenging year, yet their automated email flows nearly quadrupled in revenue once we stepped in.
Here’s how we did it.
Low Open Rates Were Crippling Engagement
When this brand approached us, their open rates were well below industry standards, meaning their emails were being ignored. With inboxes more crowded than ever, they needed a strategy to stand out, boost engagement, and drive more enrollments.
01
Crafted curiosity-driven subject lines that encouraged opens.
02
Personalized emails with subscriber names & relevant details to build connection.
03
Split-tested subject lines, send times, and sender names to find the best-performing combinations.
A Bloated Email List Hurting Deliverability & Engagement
Despite having a large subscriber base, the majority were inactive, causing deliverability issues and dragging down overall performance. Emails were landing in spam or being ignored. We needed to clean and refine the list to make email an asset rather than a liability.
01
Segmented the list based on engagement levels to identify inactive subscribers.
02
Launched re-engagement campaigns & an automated "sunset flow" to recover lost subscribers.
03
Pruned unresponsive contacts to maintain a healthy and engaged email list.
Emails Felt Too Corporate & Lacked a Personal Touch
The brand had an active Facebook community where members engaged, but their emails felt too polished and transactional—a one-way street rather than a conversation.
We saw an opportunity to bring the personal, community-driven feel of their Facebook Group into their email marketing.
01
Introduced plain-text emails "from the founder" to create an authentic, personal connection.
02
Encouraged replies by using open-ended questions and direct engagement.
03
Kept a consistent, conversational tone to build trust and rapport.
Slow List Growth & Missed Lead Capture Opportunities
Most of the brand’s email list came from customers who had already purchased, meaning they weren’t fully leveraging website traffic to generate fresh leads.
01
Strategically placed signup forms across key touchpoints like the homepage, blog, and course pages.
02
Strategically placed signup forms across key touchpoints like the homepage, blog, and course pages.
03
A/B tested form designs & copy to maximize conversion rates.
Converting Leads Into Customers - Turning a Free Webinar Into an Automated Sales Machine
The brand started running Facebook ads promoting a free photography webinar, but they weren’t fully capitalizing on this traffic.
Instead of letting these leads go cold, we built an automated follow-up funnel to turn webinar attendees into paying customers.
01
Developed a post-webinar email funnel to nurture leads and highlight the value of their courses.
02
Used a mix of educational content & exclusive time-sensitive offers to drive urgency.
03
Built a seamless sales journey that felt natural rather than pushy.
THE TRANSFORMATION
01
Automated email flow revenue skyrocketed by 359% in 12 months.
02
Automated email revenue increased by $59,209.89 in one year.
03
Campaign revenue held steady despite a tougher market—flow revenue became the key driver of growth.
Most brands aren’t leveraging email to its full potential. If your email channel isn’t driving at least 30% of your revenue, you’re leaving money on the table.
Let’s change that. Book a free email audit below.
