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We focused on 3 main areas of improvement:

  1. Flow expansion
  2. Deliverability optimisations
  3. Revamping email design
  1. Full flow setup
  2. Developing a consistent content strategy
  3. Re-engaging unengaged email subscribers

Before us 1% of their revenue came from email & SMS. In as little as 30 days we increased this to 26% revenue from email & SMS, which added an extra $101,000 in revenue to their business. 

Focus #1: Conversion From Klaviyo

For Off Road Tents, we focused heavily on building out their flows, taking their most successful campaigns and remodeling them to be suited to an automated flow setup.

 

They had the bare minimum emails in their flow setup, we contrived every possible step in the customer journey to make sure we targeted subscribers as well as we could with personalized content. 

 

The result was an additional $110,618.82 in additional revenue for Off RoadTents.

 

2022 Performance

2022 Automated Flows Revenue: $262,625.49

2022 Manual Campaigns Revenue: $74,737.88

2022 Total Revenue

Total revenue from Klaviyo: $337,363.37

 

Total revenue across the business: $1,693,696.48% from Klaviyo: 19.91%

 

Scroll down to see the difference Shawfire Media made in 2023.

2023 Performance
2023 Automated Flows Revenue: $365,289.85
2023 Manual Campaigns Revenue: $82,692.34
2023 Total Revenue

Total revenue from Klaviyo: $447,982.19

 

Total revenue across the business: $1,701,096.96% from Klaviyo: 26%

 

Additional Revenue from Shawfire Media in 2023 versus 2022: $110,618.82

Focus #2: Deliverability

We fixed Off Road Tent’s deliverability by doing 3 main things:

1.Setting up a Dedicated Sending Domain, along with SPF, DKIM and DMARC Records.


2.Setting up a sunset flow to highlight unengaged profiles


3.Excluding bounced and unengaged profiles from flows & campaigns.

Here’s how that affected their deliverability score…


2022 Average Deliverability Score:

2023 Average Deliverability Score:

Email Type

Description

Engagement

Emails dedicated to getting replies and clicks, to boost subscriber interaction.

Sales

Emails dedicated to generating revenue.

Educational

Emails dedicated to providing free value.

Segments We Focused On:

  1. Lapsed Customers
  2. Non Customers
  3. Potential Purchasers
  4. Engaged Subscribers
  5. Highest Spending Customers
  1. Lapsed Customers
  2. Non Customers
  3. Potential Purchasers
  4. Engaged Subscribers
  5. Highest Spending Customers

Focus #3: Design Revamp

The old designs weren’t very on brand and lacked optimisations

Old Designs:

NEW Designs:
Video Testimonial: Karsten Koberg, Cofounder Off Road Tents
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