Main areas of improvement:

  1. Full flow setup
  2. Developing a consistent content strategy
  3. Re-engaging unengaged email subscribers

Before us 1% of their revenue came from email & SMS. In as little as 30 days we increased this to 26% revenue from email & SMS, which added an extra $101,000 in revenue to their business.

Focus #1: Full Flow Setup

There was only 2 flows in place when we first started:

  1. Welcome Flow
  2. Abandoned Checkout

Afterwards, we added a total of 9 new flows that quickly started generating revenue from day 1 of going live, including:

 

  1. Post Purchase Cross Sell
  2. Abandoned Cart
  3. Browse Abandonment
  4. Customer Winback
  5. Site Abandonment
  6. Sunset Flow
  7. VIP Welcome
  8. Happy Birthday
  9. First Order Anniversary

Focus #2: Developing A Consistent Manual Content Strategy

They had over 50,000 subscribers who had not placed any orders, and almost as many customers.

 

We began sending 2-3 emails per week segmented based on where the subscriber was in the customer journey.

 

Right from the start we began building a list of highly engaged subscribers by tailoring content to what suited them.

 

We even setup preference centers to allow subscribers to tell us what types of emails they wanted to receive, which included the below categories:

Email Type

Description

Engagement

Emails dedicated to getting replies and clicks, to boost subscriber interaction.

Sales

Emails dedicated to generating revenue.

Educational

Emails dedicated to providing free value.

Segments We Focused On:

  1. Lapsed Customers

  2. Non Customers

  3. Potential Purchasers

  4. Engaged Subscribers

  5. Highest Spending Customers

  1. Lapsed Customers
  2. Non Customers
  3. Potential Purchasers
  4. Engaged Subscribers
  5. Highest Spending Customers

Focus #3: Re-engaging Contacts

The client didn’t have much of a campaign strategy in place before us, so there were over 200,000 subscribers who hadn’t received an email in over 3 months.

 

Immediately we implemented a re-engagement campaign combined with a Sunset Flow

 

We managed to save over 100,000 subscribers and removed the rest, which saved more than $1,000 per month on their Klaviyo bill.

 

With this out of the way, it allowed us to start building a strong deliverability score without an expensive monthly cost.

 

We immediately established a Dedicated Sending Domain, followed by SPF, DKIM and DMARC records.